sponsored search marketing

Sponsored search marketing, also known as search advertising, or pay per click (PPC), is where you pay for advertising, usually in the form of a small text box. You specify the key words for your campaign, and your advert then appears alongside the search results. This is a powerful online marketing tool, and even more so if your SEO activity is carried out in tandem. You can set the budget for your sponsored search marketing, and specify your target markets accurately. It’s an excellent tool for market testing too!

We use the three main providers for sponsored search marketing:

The key benefits are:

  • It is the best way for potential customers to find your website because they are proactively looking for your products and services. This also means that you are only paying for sales leads coming to your site that are highly targeted.
  • Control over expenses: You can decide the maximum cost-per-click and daily budget amounts, which are automatically monitored to ensure that you never pay more than is specified.
  • You only pay when potential clients are delivered to you website.
  • Independent research confirms that advertisers receive the highest rate of return from Sponsored Search when compared to e-mail, banners and other forms of online advertising.
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