Sponsored search marketing takes the form of what are sometimes called â€˜pay-per-click [PPC] campaignsâ€™. Google and many other services such as Facebook allow registered users to set up advertisements linked to certain search terms: when potential customers type those phrases into a search box, your ad will appear.
Sponsored search marketing represents a good way to get your website into the market quickly: unlike other online marketing options, sponsored search doesnâ€™t require your website to be optimised, or your marketing team to be tweeting. It simply requires cleverly chosen key phrases and well-written ads â€“ and thatâ€™s where we come in.
You can set a monthly spend ceiling, and only pay each time a user clinks on your ad â€“ and we can help make sure they do. Our Coventry-based digital marketing team can help ensure your sponsored search marketing is a success.