Amongst the many tools open to a web designer to wow visitors to a given page, the humble image remains one of the most important. Though it has less technological sophistication than a cascading menu or a video background, a great photograph or drawing will capture the eye and the imagination in a way that is hard to match.
That’s perhaps why imagery has become so important again in web design of late. From a flat trend for icons and bold text at one point, we have cycled back to the use of great photography especially – the ‘hero image’ is now a mainstay of many a website, dominating a page and defining its look and feel.
Humans have a visual imagination, and the ‘hero’ image responds to that – and leverages it. Your first job on any web page is to keep your user’s attention. You want to reduce the bounce rate – the number of people leaving a page almost immediately because they find it some combination of boring, confusing or difficult to use – and imagery is a great way to connect immediately with your audience.
Maximising the effectiveness of your imagery, then, is a key means of maximising the effectiveness of your website. Grabbing attention, holding it and then directing it to the content your users want to see, or the content you want them to see, are all roles that can be served by imagery. So. How to make your site look its best?
Is your website ready for its close-up?
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