In the famous scene from American Psycho, Patrick Bateman places all his faith in a business card’s capacity to impress. Sitting opposite his great rival, Van Patten, the 1980s money man and secret serial killer passes over his latest card. “That’s bone,” he explains of its tasteful colouring. “And the lettering is something called Silian Rail.”
Van Patten, of course, has an answer. He passes around his own card. The crowd of men around them gasp. “Eggshell with Romalian type,” he gloats. Bateman is pushed one step closer to psychosis.
The scene, of course, is a satire – and we wouldn’t not contend, dear reader, that business card design is anywhere near as important, or that it should be as linked to your self-esteem, as the employees of Pierce & Pierce might believe.
On the other hand, satire works its magic only because it is related to reality … and the subtleties that make such a difference in that scene between one card and another can indeed matter.
Your business card is often the first impression a person will have of you and your business – and it’s pretty small. That means that the little things matter a great deal, so think carefully about how you go about designing that little rectangle of card.
Just remember Bateman’s response to Van Patten: “Impressive. Very nice.” Now that’s a killer card.
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