“What makes a website unsuccessful” is a fairly downbeat topic for a blog post. We try to keep things positive here and describe how to do things well. But the truth is there are lots of common mistakes that it would do good to avoid – so think of this post as a helpful guide to avoiding pitfalls.
It’s easy to make a mistake. Web design is like spinning lots of plates all at once – there are lots of considerations, and it can be tricky to keep them all in play at any one point. While you’re focussing on graphics you might lose sight of content; while you’re animating that engaging video, you could forget your navigation.
That means that it’s always worth keeping an eye on where websites often go wrong – so you can spot when the project might be going awry. Understanding what to avoid is just another way of aiming for what’s good.
So watch out for the following, and make sure you keep the proper plates spinning.
And that’s it! Those are the top five reasons a website fails. So there you have it – steer away from these five pitfalls, and you’ll be well on your way eliminating from your own project everything that makes an unsuccessful website.
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