Infographics are great. In the digital age, information and data power so much of our lives – and yet can be difficult to visualise. Tracking the flow of data can be hard, and infographics make it easier – which is why they can be so very useful.
An infographic is simply some kind of illustration that conveys a representation of some form of data, often but not always numeric. For example, an extremely simple infographic would be two circles side-by-side, one bigger to denote the larger of two numbers, and the other smaller to represent the lower integer.
In reality, of course, infographics have become an art in themselves, moving far beyond such simple representations to become memorable illustrations in their own rate. By making information accessible to the human brain – which so likes to visualise even the most abstract concepts – infographics have become crucial to how we communicate online.
In short, infographics can make complex information accessible and relatable. That’s reason enough to make use of them. But there are also several other reasons why you should implement infographics in web design.
So there you have it: four reasons why you should implement infographics in web design. Hm. Maybe we should have made an infographic about it.
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