Search is critical to the modern web – the larger it has become, the more essential search engines like Google and Bing have made themselves to users.
The same is true for individual sites: the more content a particular website boasts, the more important it becomes that its users can find the content they need quickly and easily. This means great search functionality.
Imagine a brochure site with a lot of copy, or an ecommerce site with a lot of products. How does a user find what they need with a minimum fuss, rather than through maximum clicking? Internet users are impatient – they have come to expect ease.
The harder it is to find content on your site, the higher your bounce rate will be – that’s the metric which measures how quickly users leave you site. The higher your bounce rate, the lower your conversion rate. In other words, search sells.
So here are our five top tips for achieving great search – and therefore good returns – on your site:
And that’s it: add search functionality, and design it in such a way that it’s easy to access and even easier to use. Your site’s visitors will reward you.
If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.
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