Take a look at the Bookmarks bar in your browser. Next to the each of the websites you’ve marked to return to later, there will be a small square image. In the case of the Image+ blog, it’s our logo; a lot of sites will be similar. That’s a favicon.
The favicon also appears in the tabs within your browser – when you have multiple sites open, each tab is marked with the title of the page … and that small square image again. It’s a great visual prompt to remind you of which sites you have open, right?
The power of the favicon is in this branding and this convenience. People often have huge numbers of bookmarks and numerous browser tabs open at any one time. Your favicon helps your site stand out from this herd.
From browser history to search results, the favicon has become a ubiquitous means of associating a website with its wider brand – and giving users a quick visual cue about the sites they’re visiting. Brands are powerful when they evoke responses in users; the favicon is a way to conjure the brand associations a business has earned in a quick, clear and convenient manner.
That’s why your business needs to use them. If your website doesn’t adopt a favicon, anyone who bookmarks it or opens it in another tab, searches for it or scans through their browsing history for it, will have a harder time finding it – and that’s bad news for any business. Consider these four factors:
All this simply means that favicons are important and you need to think about them. If you have more questions about the favicon after reading this blog, then great! You should do. Drop us a line or give us a call to discuss the importance of favicons – and how to get them right!
If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire, and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.
Call us on 024 7683 4780 or send us an email at firstname.lastname@example.org.
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