The days when it was necessary to advocate for social media marketing are surely behind us. If there is any business anywhere that now needs to be convinced that social is here to stay – and that advertising using these channels is important – then they are as rare as hen’s teeth.
Most of our customers really want to get into social media marketing, then, but today the barrier is different. Simply put, social has proliferated so much that it is hard to know where to start!
There is a range of options, of course: sponsored posts, pay per click campaigns, affiliate programmes. Which particular social media platform you should choose, too, is a question fraught with significance: is Twitter or Instagram better for your audience, Facebook or YouTube? Good social media marketing needs planning.
The key to devising a great social media plan is to understand what marketing via these channels can achieve. Brands that are clear as to why they are engaging in social media marketing will also be the most successful in the sphere.
Here are the four key metrics that make social media marketing important to your business:
Social media is essentially a platform for communication. The two-way dialogue this allows offers ample and unprecedented opportunity to engage with customers in productive ways. Social media offers brands the chance to get to know their customers – what they like and what they don’t, what grabs their attention and what leaves them scrolling on by. This sort of intelligence can be invaluable.
Once you understand what your customers – and specific segments of them – want, you can begin to use the granularity of social media marketing to appeal directly to them. This level of brand personalisation has simply never been available before and affords brands the opportunity to develop personal, effective relationships with every customer.
Visibility is oxygen for any brand – and social media provides it. By leveraging the sheer volume of potential customers available via these platforms, brands can choose to follow a strategy of broadening their reach significantly. Increasing brand awareness is a critical means of building a consumer base, of course – and social media marketing is one of the key ways of achieving this in the twenty-first century.
It’s not just users that notice your social media marketing activity – it’s search engines, too. Google and the like reward brands with significant social media activity: inbound links, widespread conversation, regular new content and burnished authority scores all help improve your organic page rankings. In this way, social media marketing can provide a double benefit: both better results on social platforms and in search.
With these core aims in mind, you can build a strategy that suits your brand and its aims. And ultimately, that is the importance of social media marketing for your business.
If you’re looking to develop your social media presence then please get in touch with us. We can discuss your business requirements and develop the right social media marketing strategy for you. Call us on 024 7683 4780 or send us an email at firstname.lastname@example.org.
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