No website lasts forever. With technology and user expectations always advancing, every site will need a facelift eventually. When it comes to e-commerce websites, this can be especially the case: functionality and design in these areas are changing even more rapidly than elsewhere, and you will lose sales if you fall behind the curve.
So redesign needs to be something businesses look towards on a regular basis, considering each time the new developments that have arrived since the last facelift – and incorporating all that are relevant to the site and its users.
First and foremost, of course, tastes change. E-commerce websites especially need to look contemporary and attractive: if they are to encourage sales, they need to be visually pleased to the target audience.
This can require market research – what are the design preferences of your demographics? – but the importance of refreshing design shouldn’t be overlooked. New colours and typefaces aren’t new functionality – but they can be just as important.
Next to consider is security and functionality. The first of these is critical and should be updated constantly even between redesigns: keeping at the very forefront of in particular payment security is a key means of gaining and retaining customer trust and loyalty.
Significant new functionality, however, may have appeared since your last redesign – and it’s worth reviewing what new technologies are available as part of your redesign scoping so that the new version of your site is as future-proof as possible.
These two core considerations accounted for, the next phase of any redesign is about transferring what needs to be trained from the old site to the new. Much of your content – welcome information, product descriptions, privacy notices – will be the same across either site, and you’ll want to retain this. Likewise, you’ll want to retain all sales data – orders, products, customers and user log-ins. Plan this process carefully to ensure you retain everything you need, and take special care about user data.
Likewise, it’s important to port over your SEO elements from one site to the next – you don’t want to start from scratch with the search engines. Transfer your titles and headers, your links and redirects: make sure that all the SEO architecture that has lifted your site up the page rankings is retained in the new site. It should go without saying, though, that as soon as your new site is launched, the SEO work will continue – optimisation should be an ongoing process.
Finally, you can configure any new hosting arrangements for the new site, test it and ensure all is working as it should – and launch! Congratulations: you have redesigned your website.
Of course, now you should probably start thinking immediately about your next e-commerce website redesign process …
If you need eCommerce web design and development, then speak to our friendly experts. Our web developers are based in Coventry, West Midlands, and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.
Call us on 024 7683 4780 or send us an email at email@example.com.
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