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E-commerce website redesign process

21st September 2020

No website lasts forever. With technology and user expectations always advancing, every site will need a facelift eventually. When it comes to e-commerce websites, this can be especially the case: functionality and design in these areas are changing even more rapidly than elsewhere, and you will lose sales if you fall behind the curve.

So redesign needs to be something businesses look towards on a regular basis, considering each time the new developments that have arrived since the last facelift – and incorporating all that are relevant to the site and its users.

Observe new trends

First and foremost, of course, tastes change. E-commerce websites especially need to look contemporary and attractive: if they are to encourage sales, they need to be visually pleased to the target audience.

This can require market research – what are the design preferences of your demographics? – but the importance of refreshing design shouldn’t be overlooked. New colours and typefaces aren’t new functionality – but they can be just as important.

Keep up with latest technology

Next to consider is security and functionality. The first of these is critical and should be updated constantly even between redesigns: keeping at the very forefront of in particular payment security is a key means of gaining and retaining customer trust and loyalty.

Significant new functionality, however, may have appeared since your last redesign – and it’s worth reviewing what new technologies are available as part of your redesign scoping so that the new version of your site is as future-proof as possible.

Plan your transfer and redirects

These two core considerations accounted for, the next phase of any redesign is about transferring what needs to be trained from the old site to the new. Much of your content – welcome information, product descriptions, privacy notices – will be the same across either site, and you’ll want to retain this. Likewise, you’ll want to retain all sales data – orders, products, customers and user log-ins. Plan this process carefully to ensure you retain everything you need, and take special care about user data.

Likewise, it’s important to port over your SEO elements from one site to the next – you don’t want to start from scratch with the search engines. Transfer your titles and headers, your links and redirects: make sure that all the SEO architecture that has lifted your site up the page rankings is retained in the new site. It should go without saying, though, that as soon as your new site is launched, the SEO work will continue – optimisation should be an ongoing process.

Pick your server wisely!

Finally, you can configure any new hosting arrangements for the new site, test it and ensure all is working as it should – and launch! Congratulations: you have redesigned your website.

Of course, now you should probably start thinking immediately about your next e-commerce website redesign process …

Contact Image Plus for eCommerce Web Design & Development

If you need eCommerce web design and development, then speak to our friendly experts. Our web developers are based in Coventry, West Midlands, and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Call us on 024 7683 4780 or send us an email at


Reasons Why You Should Have An eCommerce Website

10th August 2020

In the time of coronavirus, perhaps there’s no need to emphasise how important eCommerce is to any business. With the restrictions placed upon us by the need to restrict the spread of the virus, online shopping has become a primary means of purchasing from the business we want – or need – to support.

That’s left many businesses stranded since they have previously not invested in eCommerce. Independent shops, in particular, have often considered an eCommerce site as a “nice-to-have”, or even an unnecessary addition to their existing business. 

On the contrary, we happen to think that, for most businesses, at least some eCommerce element to a website is very often not just a good idea – but a no-brainer. We’re going to explain why in this post.

First and foremost, eCommerce makes sense because there is a very clear market for it. Even before the current pandemic, the value of global eCommerce sales for 2019 was around 3.45 trillion dollars. That’s a lot of economic activity you simply cannot access without an eCommerce website.

Who is spending all this money? As you might expect, Millennials and Gen X spend about six hours a week shopping online – this makes eCommerce for brands with a more youthful slant a must. But the older generation shops online a lot, too – four hours a week, in fact – which might surprise businesses targeting a more mature demographic. Even a third of seniors are regularly searching eCommerce websites.

Again, that data is for last year – way before coronavirus. These trends are only going upwards. The numbers demonstrate that online purchasing is now mainstream – there isn’t a single element of the market not accessing eCommerce, and that means businesses should be in the space. The reason is simple: eCommerce makes shopping easier for customers, and that convenience is attractive. In other words, you’ll attract more customers merely by offering functionality.

Naturally, too, your store becomes a 24/7 destination – no more restricted opening hours, and no additional payroll expenses! Anyone in the world can shop with you. And your business operations will probably become more efficient, too – eCommerce can be an extremely seamless process from the perspective of the seller as well as the buyer. Whether accepting digital payments or preparing orders for collection in-store, doing eCommerce right makes customer service very easy.

On top of all this, since search engines reward eCommerce websites for all sorts of reasons with greater prominence in their results, you’ll also – if you optimise your site appropriately – reach larger audiences through search. Ecommerce grows your customer base in a range of powerful ways, then, and having an online sales arm thus acts as a kind of force multiplier for your brand awareness.

These arguments are in our book pretty powerful: eCommerce is very far from a ‘niche’ product and has been for a long time; whatever your business, you can benefit from it – pandemic or otherwise. Better user experience, greater brand awareness, larger sales funnels: these are the reasons why you should have an eCommerce website.

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire, and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Call us on 024 7683 4780 or send us an email at

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