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How To Speed Up Your Website


26th March 2018

We’re all very busy – modern life seems to move at an ever-increasing speed. The internet is often seen as part of this trend – an information superhighway that facilitates a quicker pace of life. We access websites for convenience – and expect them to load swiftly and smoothly.

The truth is, however, that like anything else websites can slow down over time. For various reasons, load times can lag. The experience of using a slow website can be frustrating – and always contributes to a high “bounce rate” (the rate of people leaving your site after just a few seconds).

If your website is slow, it will fail to engage users, who demand a seamless experience online. If it fails to engage users, it will fail to represent your business appropriately – and convert users to buyers.

The good news is that there are several techniques that can speed up your website again and make it more enjoyable to use. Ensuring that the experience of visiting and browsing your website is pleasant and pain-free is key to making good on the investment you’ve made in building a website in the process.

So what are those tools? The first is simple: upgrade your hosting. We’ve blogged about this issue before, but essentially cheaper hosting packages store your website alongside many others – giving each less bandwidth to play with, and therefore making all more prone to slowing down. A better hosting package will give your site more headroom to handle higher traffic volumes.

Similarly, you should choose a fast Content Management System (CMS). These are “back doors” to your site which enable you to keep the text, images and other content elements of your site up-to-date. The faster this system works, the quicker your site will be able to compile all those elements – and display them to your users.

Content has other implications, too: you should optimise your images (that is, compress them for use on the web) so that they load more quickly; you should also host only the number of files you need – the more you have, the slower your website will become. Consider a Content Delivery Network (CDN) – these save images and pages to different servers around the world, meaning users will load content from the nearest server, saving significantly on loading times.

In short, you don’t have to stick with a slow website anymore than your users do. Talk to us here at Image+ about how to speed up your website.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

blog

Is It Time To Upgrade Your Web Hosting?


27th February 2018

Whether it is time to upgrade your web hosting may not seem like as exciting a question as which colour to use on your homepage, or what exciting functionality you can provide to your users. The truth, however, is that web hosting is what can help make the most of all those other choices.

“Web hosting” is the term we use for the infrastructure which powers a website. The computers – or servers – on which your website’s files are stored will, like any other piece of hardware, have their own specifications and capacity. Those attributes will, in turn, affect how well your website, and all its associated functions, operate.

So, is it time to upgrade your web hosting? Well. Ask yourself these questions:

 

Does your website have slow site speeds?

You – and most importantly your visitors – don’t have to put up with slow site speeds. In fact, your users almost certainly won’t, and they’ll go elsewhere. Slow site speeds are usually a sign of a problem with the web hosting associated with a site; don’t lose your customers – lose your hosting provider.

 

Do you share a server with other websites?

Lots of lower-end hosting providers squeeze a score of sites onto the same hosting platform – this is good for them since it maximises their resources, but not for you. Sharing a server with other sites means that you can’t control your level of service as well – a spike for another site, and maybe one of your competitors, will mean slower speeds for you.

 

What’s the reputation of your host?

This one might sound strange, but some hosting providers have a poor reputation – and that impacts upon you. That’s not just about word of mouth about their customer service: poor hosting providers often wind up on blacklists for one reason or another, and that can mean your emails don’t get through when they should. Choose a host that’s known and respected.

 

Does your website slow down during peak times?

The more people accessing your site, the harder your server has to work … and, if it wasn’t particularly good to begin with, that extra stress will send it crashing down. If you’re noticing slower responses during periods of peak traffic, it’s a good sign that your server isn’t working as well for you anymore.

If asking any of these questions leads you to question your current provider, drop us a line for a chat about our web hosting packages – you might expect us to say this, but they’re top drawer. Not sure about your servers? Well, then: is it time to upgrade your web hosting?

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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