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5 Ways to Improve Your Landing Page Conversions


30th May 2018

Improving your landing page conversion rate is perhaps the single most important thing you can do to enhance your business’s performance online. Imagine a physical shop that was so uninspiring that, upon entering it, shoppers almost immediately left – and certainly never purchased anything. That shop wouldn’t last long, right?

You should think of your website in the same way.

Your landing page is the first block of content visitors will see when arriving at your page. It might be your homepage, or it might be a specific area of your site set up to receive specific traffic from a particular ad or email offer; whatever its precise composition, its purpose is simple: to encourage your visitors to enter your sales funnel.

Amazingly, many landing pages simply don’t do this job as well as they might. Businesses focus on great search engine optimisation, but forget that, once all those new visitors arrive, the work isn’t over: your site still needs to put its best foot forward and convince customers to engage.

Try these tips to grab your users and not let go!

 

Keep a clean layout. A cluttered layout will simply drive users away from your site. To convince your visitors, and then direct them appropriately, you need to make your calls to action – and your steps to purchase – clear and easy to understand. Your text and images should come together logically to emphasize each other and make next steps plain.

Consider your Above-The-Fold content. “Above-the-fold” is a phrase from newspapers: broadsheet-style papers appear on shelves folded, and so it’s only the content in the top half of any front page that is visible on newsstand shelves – and therefore which contributes most to sales. Likewise, the first slices of content that appear on the opening screen of a website make-or-break: they need to engage users … and keep them engaged.

Consider your language. Your copy is important – it needs to be accessible and authoritative without being hectoring. People visiting your website want to know what your product or service can do for them. Consider teaching them about your product rather than selling it to them as this allows you to build trust. Inform and entertain – the hard-sell is a turn-off.

Use social integration. Make the most of your customers’ enthusiasm for their own networks. Integrating social media on your website allows your users to share your products or services with their friends and family – and that increases everyone’s interest in your business. Provide something useful – a download or a video – that people will want to share.

Use stats on your landing page. There may lies, damned lies, and statistics – but numbers matter. Meaningful statistics are powerful proof of your customer’s satisfaction with your product or service – and your users will respond accordingly. Using your numbers responsibly in this way can build further trust with customers from the off.

First impressions matter. So think hard about these five ways to improve your landing page conversions.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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Tips for a Great Responsive Web Design


16th May 2018

One of the most important things you can do when building a new website is to commit to making it responsive. In 2018, people view websites on all sorts of screens and platforms – equipping your site with the ability to flex to any requirement on any device is crucial if it is going to be used – and enjoyed – by as many people as possible.

This is what we mean when we talk about responsive web design: deploying the tools and even tricks now available to web designers which can allow a website to query a given user’s device and software, understand the requirements thereof, and alter its own display properties to find a best-fit particular to that user.

For example, a mobile phone screen is far smaller than a desktop computer’s; your website cannot render identically on those two platforms, so how can it change its appearance to fit those two radically different environments? What should it look like on a tablet versus a laptop?

Does one of its features work great in Chrome but poorly in Firefox? These things matter if your bounce rate – the measure of how many users leave your site within seconds – isn’t to go sky high. Make your site as responsive to an individual customer’s needs as your other elements of customer service.

 

Navigation

For example, think about navigation. The adoption of responsive web design has had a huge impact on site navigation. Since you’re designing for smaller screens, your design needs to work within these limitations.

Long, collapsible menus might be fine on a big screen, but on a mobile, they’ll swallow up all your space; you might get away with devoting a lot of permanent screen space to a navbar on a 14” screen … but what about a 7” one? Consider the famous hamburger icon – hide the menu unless that is tapped or clicked. Give space to your content, not your waymarking.

 

Usability

On which note … really concentrate on the usability of buttons. Your call to action buttons should pop out from the page, both in colour and style. The size and shape of your buttons are just as important as their colour, especially for those with disabilities.

What do I mean by this? Simple: your buttons are where the action of your site is. The Pay button, the Contact button … these are the points of interaction that really matter, that convert eyeballs into customers. Don’t let the, float off a mobile screen; don’t allow them to be lost in a sea of stuff on a desktop. Consider them the stars around which your whole site orbits – the central points around which your responsive website shuffles the rest of its content. The technical term here is the visual priority, and your buttons should have it.

 

Imagery

Beyond this need to orient your site around your key buttons, content remains king – so use responsive imagery. One of the problems people run into with responsive design is that while images visually scale on smaller devices, they may still be large in file size and take a while to load. If your user is connected via a mobile data connection poorer than 4G, that can be a pain. Responsive images offer a powerful and effective workaround but can take a long time to hand code.

It’s a good thing you know a team of experts, then. Give us a call to discuss all these issues: there’s a lot more for us to discuss beyond these tips for a great responsive web design!

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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5 Upcoming Web Design Trends of 2018


16th April 2018

We’re already a quarter of the way into 2018, which is as good a time as any to pause, take stock and looking around us: what are the emerging web design trends of 2018? How has the year gone so far for designers, and what lessons and latest fashions can we take from the front-end of the year? In short, what should your site be doing to look like it’s keeping up with the crowd?

Web design trends should, like any fad or fashion, be used sparingly. It’s important to know what the latest developments are, but not necessarily essential that you use them all at once. Understanding the general lie of the web design land is crucial; being a slave to fashion will, in design as in life, only ensure you date yourself faster.

So take instruction and inspiration from the latest trends, but don’t make your site dependent upon them. Add accents to your current site by tapping into the newest design thinking, but at the same time don’t abandon the lodestars of usability and clarity that define good design whatever the year.

All those caveats given, however, what are the cool kids doing in 2018?

 

Web Animation

First and foremost, they seem to be into web animation. Flat design is being enlivened by subtle movement – and sometimes not-so-subtle! Animating transitions, or featuring animated characters throughout your design to add a little spark or interest, is the new normal.

We’re seeing more and more uses of web animation because they make ideas and interfaces easier to understand. Animation can direct and channel a user’s attention in helpful directions, enhancing their experience of a website, as well as also adding personality to it and its brand.

 

Bold Colours

Indeed, adding personality is a big element of recent design trends. Bold colours are increasingly a “thing”, which exciting and unusual hues standing out more and more from designs and replacing the once dominant whites and cool greys that defined a more minimalist approach to design.

There will continue to be more uses of adventurous colour in 2018 because getting out the paint pot can likewise help draw your users’ attention to specific areas of your site – and make the whole look and feel of your online home memorable and quirky.

 

Creative Typography

Adding that additional layer of character is probably the reason behind the explosion in creative typography, too. Don’t hide behind Helvetica – we’re seeing increasing experimentation in the realm of type, with all sorts of interesting and attractive fonts deployed to hold a user’s attention and add emphasis to key elements of a site’s copy.

 

Semi-Flat Designs

All of this is moving away from the revolution of a few years ago: we went from skeuomorphic design trend, which sought to make websites look and feel like their real-world equivalents, to a flat design fashion which emphasised the artificiality and sleekness of the online environment. Now, we’re in a “Semi-Flat Design” stage, in which sites are still sleek but gradients and shadows are being used to add nuance to a website.

Used in moderation, those gradients and shadows – like animation, colour and typography – can provide better aesthetics to a site. The final trend for 2018, however, is all about functionality: the increasing flexibility of mobile websites.

 

Priority on Mobile Browsing

Mobile phone browsing has now overtaken desktop browsing, which means that developers are focusing more and more on the mobile audience. That means more intuitive microinteractions and gestures will be incorporated into every design, to improve the browsing experience of mobile websites. Form and functionality: enhancing both is what defines the upcoming web design trends of 2018.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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5 Benefits of Using WordPress for your Business


19th March 2018

WordPress is one of the most used web design platforms in the world. As of January 2018, nearly a third of the world’s top ten million websites were WordPress-based. In a world so full of digital options, that’s a huge market share – and there’s a reason the platform is so popular.

WordPress began life as a humble blogging tool, a quick and easy means of setting up a website online that could play host to all your posts. What made it special was that it was totally open source – in other words, users could access the code that made the platform work, and alter it. Before long, WordPress had, through the contributions of its users, grown far beyond its basic beginnings.

WordPress is now a system for building websites of infinite variety: from blogs to brochures to portfolios, the platform is now incredibly versatile. Users have created innumerable themes to alter and customise the look of websites, and countless plug-ins to add functionality and features.

Most of all, it’s incredibly easy to use – once set up by your web developer, the basics of updating your pages and products is intuitive and takes seconds. Businesses have adopted WordPress readily for this reason – it takes up less staff time, and its ubiquity often means that only the lightest of training is necessary … because staff are already familiar with it!

Ecommerce websites, of course, can be different beasts. They have very specific requirements and need to inspire total confidence in their users. But the truth is that WordPress has come so far from its beginnings that it is often the smartest choice even for ecommerce.

Extensive Plugin Marketplace

For one, it has an extensive plug-ins marketplace. That means that your site is potentially extremely powerful – because simply installing a new plug-in can make it capable of whole new things in seconds. From security to sales, plug-ins will offer your customers all the services they need.

 

Wide Selection of Themes

Secondly, that variety of themes puts thousands of different looks at your fingertips. You sell online because customers enjoy their experience on your website. WordPress themes look great and load seamlessly – that’s the best way to inspire confidence in your clients.

 

WordPress is Search Engine-Friendly

Thirdly, WordPress is astonishingly search engine-friendly. The system has been perfected over years to appeal to search engines, and that means your products will be found by people typing their phrases into Google, Bing and the rest. This is key to developing new business.

 

Highly Customisable

Fourth, WordPress sites are highly customisable. This means you’ll never be stuck with a site past its sell-by date – as you expand, or your customers’ expectations change, you can simply retool your WordPress site. Voila! You have a whole new home on the web.

And finally, don’t forget: WordPress is for blogging. Don’t ignore the system’s core functionality – reach out to your clients and create a lasting connection with them!

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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Why Responsive Web Design is Important


16th January 2018

Responsive web design is important. If you take only one sentence away from this blog post, let that be it: in today’s online environment, ensuring that your website can respond to the devices and screens on which it is viewed is absolutely key, for all sorts of reasons.

Clients and designers alike can get wrapped up in colours and font faces and where the navigation is positioned. They can become very agitated by the wrong graphic or a button that stands out insufficiently. The truth is, none of these will damage your site as bad as failing to make it responsive will.

To be fair, what everyone wants is for your site to look good – and the truth is that responsive web design ensures it always looks its best. No matter how great your graphics or vibrant your colourways, all that work will be for nothing if your site doesn’t look good on a mobile phone or a tablet or any of the countless types of device which can now be used to view your site.

This is all that responsive web design means: building a site that can shrink and resize and even display differently depending on the platform. For example, on a large desktop monitor, a site might stretch across the screen, displaying big and bold slider graphics and expanding its menus fully. On a mobile, however, it might contract and intelligently crop those images, or collapse the menu into a ‘hamburger’ icon.

Responsive web design is important because it enables you to ensure your content looks good in every context – and that you get the message across immediately, however, a user is logging on.

Ensuring this cross-platform compatibility will increase mobile visits to your site – crucial given that mobile internet usage is increasing constantly, and is now the dominant method that many people use to go online.

Likewise, search engines such as Google reward website that provide this courtesy to browsers – meaning that your rankings will improve if you adopt responsive design. Should you for some reason choose not to go down this route, don’t expect to reach the top of the search pages for your chosen keywords.

For example, some businesses still use multiple non-responsive websites, directing users to the site most applicable to their device. Not only will this ensure that all of your sites do worse in search engine rankings; it also makes managing them a nightmare, since each time you update a page you’ll need to do it on every single non-responsive site you maintain. Responsive web design is a time saver and will make your business more productive.

In other words, these taking advantage of responsive technology is the only sensible way to approach building a new website. In fact, all your competitors are already doing it – and maybe that’s the best reason of all why responsive web design is so important!

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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