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The Importance of Favicons – And How To Get Them Right


4th May 2020

Take a look at the Bookmarks bar in your browser. Next to the each of the websites you’ve marked to return to later, there will be a small square image. In the case of the Image+ blog, it’s our logo; a lot of sites will be similar. That’s a favicon.

The favicon also appears in the tabs within your browser – when you have multiple sites open, each tab is marked with the title of the page … and that small square image again. It’s a great visual prompt to remind you of which sites you have open, right?

The power of the favicon is in this branding and this convenience. People often have huge numbers of bookmarks and numerous browser tabs open at any one time. Your favicon helps your site stand out from this herd.

From browser history to search results, the favicon has become a ubiquitous means of associating a website with its wider brand – and giving users a quick visual cue about the sites they’re visiting. Brands are powerful when they evoke responses in users; the favicon is a way to conjure the brand associations a business has earned in a quick, clear and convenient manner.

That’s why your business needs to use them. If your website doesn’t adopt a favicon, anyone who bookmarks it or opens it in another tab, searches for it or scans through their browsing history for it, will have a harder time finding it – and that’s bad news for any business. Consider these four factors:

  1. Brand awareness. The humble favicon is a stealthy and effective brand ambassador for any business. It is shown on Google Chrome search results page, shown in tabs, shown in favourites, and even appears as on icon on mobile phones when sites are bookmarked. It can embed your brand in your users’ online experience – that’s really valuable penetration.
  2. Brand transparency and trust. Associating your logo with any online content you produce is a way of signing it, a means of signalling that your business approves the message and stands by it. That goes a long way to establishing trust. And, once that trust has been achieved, you can leverage it: your icon against any content will attract loyal users to those pages. It’s a virtual circle.
  3. User experience. Users reward brands that help them live easier lives. We’ve all been guilty of opening lots of pages and suffering from the dreaded “tab bloat”; the favicon, as small as it is, becomes in this situation an invaluable friend, letting us quickly scan a list of pages for the brands we trust. Enhancing user experience in this way will ensure that your customer base rewards you in turn.
  4. File format. You want your brand to look professional – and that means your favicon needs to be crisp. The minimum size for a favicon is sixteen pixels square. Don’t fall for this – go for high-resolution imagery that will appear bright and vibrant in every context. Most designers now favour the PNG format for favicons, but it’s by no means the only option – be aware of the file format choices ahead of you.

All this simply means that favicons are important and you need to think about them. If you have more questions about the favicon after reading this blog, then great! You should do. Drop us a line or give us a call to discuss the importance of favicons – and how to get them right!

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire, and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Call us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

blog

Top Four Favourite WordPress Plugins to Boost your SEO


27th April 2020

We love WordPress: it’s intuitive, flexible, and endlessly upgradeable. In many ways, it’s the ideal Content Management System for your website: really powerful and full of customisation potential, but also slick and straightforward when you need it.

That’s why WordPress websites are so popular online: more websites than not are powered by the platform, and this alone is a token of how good WordPress is. People choose it because it makes websites look and feel good – but also because it makes websites easy to build and manage.

That’s good news on two fronts: your users will keep coming back to a site that’s fun and easy to use, and you’ll be able to keep it fresh and up-to-date. All this assumes, though, that you have an audience. What if you don’t? And, even if you do, surely you want to grow it, right?

That’s where websites alone aren’t enough. You also need to optimise your site for search engines, so that new users can easily find your products and services by typing in the key phrases most relevant to your business.

Search Engine Optimisation (or SEO) requires a lot of small tweaks to a number of elements on your site – and which tweaks and to what effect change all the time, as the search engines update and alter their algorithms. That can make for a lot of work.

There is a wide range of plugins for WordPress that can help. That’s another of the platform’s strengths – as open-source software, anyone can write great plugins for a WP site that expand its functionality. The only problem with this is that it can be difficult to choose the best plugins for the job at hand! 

Often, you need more than one plugin working in tandem to get the best results. This is particularly true when it comes to SEO, which requires so many different boxes to be ticked for the best results. That’s why we suggest the suite of our following four favourite WordPress plugins for SEO. 

Together, this fantastic four will get your site shooting to the top of Google (or Yahoo!, or Bing Or DuckDuckGo … you get the point):

  1. Yoast SEO’s free version helps with your on-page SEO, from writing enticing meta-descriptions to crafting easily readable copy. Purchase the premium version and you can get extra benefits including suggestions for internal linking and automatic redirection tool.
  2. Redirection by John Godley is great when you need to tweak your URL to make it user- (and search) – friendly, but don’t want to break any referral links you’ve already generated.
  3. WP Super Cache will store a version of your website for faster page load – which will, in turn, earn you serious search engine brownie points.
  4. Compress JPEG & PNG images by TinyPNG reduces the size of your images without compromising their quality – and this, too, helps improve your page speed (remember, too, that alt tags and image titles really matter to SEO!).

And there you have it: your recipe for SEO success on WordPress. Or, to put it another way, our top four favourite WordPress plugins to boost your SEO!

Contact Image Plus for SEO Management 

If you need further assistance with advanced Search Engine Optimization, PPC, or other services then speak to our friendly experts. We are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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