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5 Mistakes to Avoid in UI Design

17th September 2018

We often focus on this blog about what you should do – the best ways to achieve success in web design. But sometimes our mistakes are our best teachers. It can be as easy to navigate the thickets of web development by knowing what to avoid as by understanding the golden threads to follow.

To that end, and following a few recent posts on the topic of user interface design, here’s the flip-side of our how-to series: the how – and what – not-tos. Avoid these five common mistakes in UI design and you’ll be just as surely on the road to success as if you have followed a list of positive rules.


Avoid Inconsistent designs.

Consistency in design is about ensuring that all similar actions and elements within your website look and act the same. Do all the action buttons resemble each other? Do all your links? Visually cueing the user into the function of an element in this way makes a site a lot easier to use. One of the easiest ways to remain consistent in your design is with some planning ahead of time – don’t neglect that stage.


Avoid Poor Choice of Colours.

Colours portray meaning, so consider your brand and audience before commitment to any colourways and every hue. You also have to keep visitors with colour-blindness in mind. Consider carefully the function of colour in your design: what impressions are you trying to evoke, and what might each colour represent within your design? Always deploy colour strategically, and never randomly.


Avoid Text-heavy Content.

It may sound like a paradoxi, but too much text can hide a website’s message from visitors. Copy, of course, is important – and well-written, concise and impactful text is crucial to any website. But use more visuals and less text: a picture is always worth a thousand words when it comes to digital design. In this context, don’t write for the sake of it – make every sentence count.


Avoid Neglecting Other Devices.

People are accessing the internet in ways more diverse than ever before. To capture more users, then, you’ll need to ensure that ones with different devices can access your website equally well. Mobile browsers have overtaken desktop browsers and it’s important to keep that in mind. Think about how your site will cope with these disparate demands – and make it responsive.


Don’t Ask Users To Click Too Many Times.

The more clicks that a user has to go through before making it to the final “purchase” or “sign up” button, the more sales that are going to be lost. Ensure to check the length of your forms and how many steps you put between their beginning and their end. Use simple structures and clear progress markers to keep your users engaged – and never, ever insert a click unless it’s absolutely necessary!


So that’s User Interface Design 101 – the negative edition. Steer clear of these five mistakes in UI design and you’ll be on your way to building a fantastic user experience.  Sometimes, avoiding the pitfalls is as important as taking the right steps.


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If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

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Benefits of Good UI Design

27th August 2018

The benefits of good UI design are almost innumerable. So important is UI design to the success of a website that we might argue it is the single most important element of any web project. Forget your typography choices, your image options or your colourways. UI design is where it’s at?

But what is UI design? Put simply, it is the construction of the user interface – the UI – by which a visitor to your site navigates and interacts with your content. All elements of that interaction – from navigation bars to responsive elements, but also including how images and typography facilitate ease of use – should be included in the UI design considerations.

Of course, UI design is present in a very wide range of applications, from operating systems to aeroplane cockpits. But to focus on web UI design is to drill down quite specifically into how users engage with online material – and the ways in which designers can maximise ease of use whilst also inspiring greater adoption and return visits.

The best UI design is sleek, intuitive – and invisible. As a rule, you want your user interface to be as non-intrusive as possible: the less aware a user is of the interface, the better it is. Your focus should be on ensuring rapid access to core content – in other words to facilitating your users’ access to the information they most need. The UI shouldn’t get in the way of that; it should be the pathway, not the gate.

Let’s assume you get the UI design just right. That was a lot of work; what exactly have you got out of it all that effort? What, in fact, are the benefits of good UI design?


Good UI simplifies searching.

Again, UI design is about making it easy for your users to reach the content they need. A good UI will feature search functionality prominently – and ensure that results are relevant. Think about how you’ll tag your content to ensure that searching is free-flowing, not frustrating.


Users can navigate your website better.

We don’t always quite know exactly what we want – and search is, after all, only as good as our key phrases. That’s where effective navigation and way-finding comes in: the better your UI, the easier it will be simply to browse your website … and find the content we need intuitively.


Condenses interfaces for smaller screens.

These days, good UI design has to be responsive. In other words, you should ensure that your site is as usable on a smartphone screen as it is on a 40” desktop monitor. Don’t neglect the impact of less horizontal space on your design!

In short, good UI design will help your website feel seamless and intuitive – and simply provide greater convenience to your users. That, in turn, will mean they spend more time on your site – and return to it more often. And that, in the end, is the greatest benefit of good UI design.


Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at


How Do Vibrant Colours Benefit UI Design?

20th February 2018

Vibrant colours benefit UI design in more ways than you might think.

Of course, decades of the colour response theory have demonstrated how important colour can be too conditioning and shaping how a user interacts with a design – red attracts the eye better than any other hue, while blue promotes a sense of coolness and calm. But UI design has its own particular quirks which require a further understanding of how colour can act upon the eye.

For example, consider readability. Monotone designs are far easier to scan and read. Consider vibrant colours for your UI, then, because they will enable the text on your website to be quickly and easily digested … and therefore will support your messaging better than a melange of pastel shades.


Monotone Designs

Monotone designs user a single colour and mix in shades and tints. The bold clarity that this use of colour represents will provide an eye-catching focus on your content. Use it to direct your user’s eyes towards key calls to action and “take homes”. A website exists to communicate something to someone – monotones are an efficient and effective way of doing this.

Of course, not all sites have quite the same goals – and UI design should shape itself around a site’s strategic aims. That’s why we’d be remiss to evangelise monotones at the expense of, well, duotones. To risk contradicting myself, duotones are a particularly good choice for UI design because, where monotones offer clarity, duotones create atmosphere.


Duotone Designs

As the name suggests, a duotone design will make use of two contrasting colours – or two shades of the same hue. Placing colours side by side enables you to elicit responses by being careful with your juxtapositions. For example, the soft contrast will seem serious and sober, while high contrast will seem a little more dynamic, even exciting. Where the monotone lets the content speak for itself, the duotone adds a language all its own.

Of course, contrast isn’t the only weapon in your colouring arsenal. Gradients – the gradual passage of one colour into another – can produce benefits from vibrant colour from the opposite of contrast.



Gradients can add a modern look to a website, offering a gentle and contemporary edge to your website which will inspire confidence but also make your site easier on the eyes. Modern gradients often use high-contrast colours and radiate their transition from various angles – not just along the vertical.

In other words, your choice isn’t just down to which colour: it’s also about how that colour is presented, and alongside which others. By making appropriate choices informed by your strategic goals, you’ll discover that vibrant colours really can benefit UI design.


Contact Image Plus for UI Website Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at

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