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Why use Social Media Marketing for Business?


15th June 2020

The days when it was necessary to advocate for social media marketing are surely behind us. If there is any business anywhere that now needs to be convinced that social is here to stay – and that advertising using these channels is important – then they are as rare as hen’s teeth.

Most of our customers really want to get into social media marketing, then, but today the barrier is different. Simply put, social has proliferated so much that it is hard to know where to start!

There is a range of options, of course: sponsored posts, pay per click campaigns, affiliate programmes. Which particular social media platform you should choose, too, is a question fraught with significance: is Twitter or Instagram better for your audience, Facebook or YouTube? Good social media marketing needs planning.

The key to devising a great social media plan is to understand what marketing via these channels can achieve. Brands that are clear as to why they are engaging in social media marketing will also be the most successful in the sphere.

Here are the four key metrics that make social media marketing important to your business:

  1. Engagement

Social media is essentially a platform for communication. The two-way dialogue this allows offers ample and unprecedented opportunity to engage with customers in productive ways. Social media offers brands the chance to get to know their customers – what they like and what they don’t, what grabs their attention and what leaves them scrolling on by. This sort of intelligence can be invaluable.

  1. Brand Personalisation

Once you understand what your customers – and specific segments of them – want, you can begin to use the granularity of social media marketing to appeal directly to them. This level of brand personalisation has simply never been available before and affords brands the opportunity to develop personal, effective relationships with every customer.

  1. Free Brand Awareness marketing strategy

Visibility is oxygen for any brand – and social media provides it. By leveraging the sheer volume of potential customers available via these platforms, brands can choose to follow a strategy of broadening their reach significantly. Increasing brand awareness is a critical means of building a consumer base, of course – and social media marketing is one of the key ways of achieving this in the twenty-first century.

  1. Improved SEO

It’s not just users that notice your social media marketing activity – it’s search engines, too. Google and the like reward brands with significant social media activity: inbound links, widespread conversation, regular new content and burnished authority scores all help improve your organic page rankings. In this way, social media marketing can provide a double benefit: both better results on social platforms and in search.

With these core aims in mind, you can build a strategy that suits your brand and its aims. And ultimately, that is the importance of social media marketing for your business.

Contact Us for Social Media Marketing & Management Services

If you’re looking to develop your social media presence then please get in touch with us. We can discuss your business requirements and develop the right social media marketing strategy for you. Call us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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Top 5 Benefits of Content Marketing


8th June 2020

Content marketing offers huge potential for businesses of all sizes to engage and convert audiences in ways that benefit everyone. By providing useful, attractive information to an audience, a business can forge lasting relationships with them and draw a very virtuous circle between brand, client, product and leads.

But what is content marketing? Simply put, it is a marketing technique that emphasises publishing content online that is of particular relevance to a target demographic. For example, guitar shops might publish video reviews of new instruments, or car showrooms might publish lengthy blogs all about the latest luxury vehicles.

Critically, the content should be useful in and of itself: its primary goal shouldn’t be to sell a product but to create relationships. An audience will come to you for information or even entertainment – and the loyalty that regular contact creates will produce sales organically.

This method has significant benefits for a business that often go way beyond the ROI of a traditional advertising campaign. A pay-per-click Google ad might deliver £X of sales again £Y of expenditure, but a content marketing campaign can deliver engagement and brand recognition and regular custom in very powerful ways.

Consider, for example, the following benefits of a content marketing approach:

  1. Search Engine Optimisation. Google and all other search engines love content marketers. They reward sites that have regular new content; that have many inbound and out-going links; that enjoy high hit-rates. Content marketing, done right, gets you all of those things – and will, in turn, improve your all-important search engine ranking, too.
  2. The virtues of the soft sell. Content marketing does not rely on the tricks of the ad-men. It doesn’t need logos or special offers, straplines or elevator pitches. It builds relationships with customers and potential customers over time and does so by offering information that those individuals will genuinely find useful. In an age of increasingly savvy audiences, this gentle approach pays dividends.
  3. Brand benefits. For example, your brand will accrue more authority, credibility and recognition through content marketing. The more content you publish – and the better it is – the more you will demonstrate your brand’s expertise, experience and know-how – and the more your target audience will, therefore, trust that brand. Your social media following should experience an uptick, too.
  4. Traffic boost. All this means that your site should start seeing a lot more activity – and if that happens, then it follows that your product pages will attract more eye-balls, as well. If you’re publishing blogs, make sure that relevant products appear on the page; if your videos feature a particular offer, place it prominently as a call-to-action button: channel all that new traffic appropriately!
  5. Better sales! The result is – hey presto! – great sales figures. Content marketing scaffolds your sales: it helps cold leads become hot consumers. All that information you are providing helps your audience make purchasing decisions, and feel more confident about making them with you. Leads from content marketing have a 13.6% conversion rate on average; cold-calling – which is a lot more labour-intensive – offers just 1.7% by comparison. Do the math, as they say.

Consider these five pillars of content marketing – and then ask yourself: can you afford not to avail yourself of the benefits of content marketing?

Contact Us for Content Marketing Services

If you’re looking to develop your digital marketing strategy then please get in touch with us. We can discuss your business requirements and develop the right strategy for you. Call us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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Best Digital Marketing Strategies for Lead Generation


26th May 2020

Marketing is something that is a vital part of any business’s success. And today, with businesses operating from home or being temporarily closed, digital marketing has been a vital tool used by businesses. Either to maintain their brand awareness or keep their operations running.

But like all marketing, digital marketing needs to be well-thought-out. It isn’t a function we undertake for its own sake – rather, it needs to be carefully planned with clearly defined and measurable goals.

This is Marketing 101 – it almost doesn’t need to be said. But where it’s important to emphasise this very simple truth is in choosing the appropriate marketing techniques for a given scenario. Which tool is going to help us achieve our desirable targets?

Every campaign is different; there’s no silver bullet or fool-proof marketing technique. That said, there are some tried-and-tested techniques that tend to very well when it comes to encouraging engagement.

  1.  Make the most of Free Marketing on Social Media
    Using social media for your brand is possibly one of the most underestimated marketing techniques. And whilst many businesses know that it’s important to remain visible and active on social media, few give it much thought.Social Media Marketing is an expansive topic of its own so it’s impossible to reflect its complexities in just one article, let alone one paragraph. But there are some important tips that can serve as a good start. First, it’s important to understand that like search engines, social media platforms also operate on algorithmic bases. And so, in order to remain relevant and make the most of your account, it is vital to post on your chosen platform regularly, at least once a day. This can be made easier by planning posts in advance using a social media calendar. Ensuring you post regular content will ensure that not only will you remain relevant to the algorithm but also to your followers.But remember that quality is always better than quantity. Don’t just post for the sake of posting. Ensure that your planned content is engaging and relevant to your brand. A lot of damage can be done to your image if it isn’t.
  2. Regular newsletter
    Sending content to your clients at predictable intervals keeps a brand alive in their minds. Maintaining brand awareness like this is critical: a good brand is one that becomes inextricably associated with the service it provides, almost synonymous with it. Encouraging customers to remember you – through good content is an important means of achieving this.
  3. Free downloadable content via email sign-up
    People love a great deal – and they are more likely to engage with your offers if you give them one. You also need a way to expand your customer base – so that more people say those regular newsletters. Providing great content – such as a free template or a tool that is relevant and useful to your audience – is one way of achieving both. Offer it in exchange for the action you want a customer to make and you should see success.
  4. Use success stories to attract leads
    Human beings are story-telling creatures. Any tale with a beginning, a middle and an end – and, of course, a message – will persuade and engage much more effectively than an abstract explanation. So, weave a narrative about your brand and its successes – use real people in real contexts to sell to new leads, and you’ll see greater results. Be it on your website, on your social media accounts, or on Google.

Securing new business is the only measure of marketing success that matters. Whether that is in the short-term or longterm. And these are without question the best digital marketing strategies for lead generation – so try them out and let us know how you get on!

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Email Marketing Trends


11th May 2020

In the age of social marketing, email can feel unglamorous: all those Facebook campaigns or
YouTube ads might seem like a more exciting place to locate your marketing spend.
The truth, however, is that email remains a really important means of reaching your audience.
Return on investment for email marketing continues to be among the highest for any digital
approach.

One recent estimate of email marketing ROI is that for every dollar spent on email marketing, $42
are generated – and 82% of all welcome emails sent by businesses are indeed opened. Those
are excellent numbers, and shouldn’t be overlooked.

Given that email remains such an important channel for digital marketers, then, it makes sense to
pay close attention to the most effective methods for actualising its potential. What matters more
than anything in this regard is staying ahead of the curve: even if email remains a powerful tool,
the last thing a business wants is for its messages to seem stale.

What, then, are the big new things in email marketing? Where is the channel going next, both to
continue to engage users – and enhance the results marketers can derive from the channel? We
think there are four key areas that savvy email marketers should be considering moving forwards.

    1. User-generated content. Email is a two-way medium: it doesn't need to be limited
      simply to a business sending out messages. Users can also send them back! This is
      user-generated feedback – content created by the end-users. Include a feedback box in
      your messages; offer users the chance to write for your newsletter or blog; your audience
      wants to read what they have to say, too.
    2. Interactive elements. An email shouldn’t just be a letter; it should be something to get
      your teeth into. Make your emails richer: give your users something to engage with. Add
      buttons, roll-over effects and image carousels to your emails – give your users something
      to click, to play with, to make them feel part of the campaign. Ensure your users are
      active participants, not passive recipients.
    3. Less is more. Keeping your copy concise should be the aim in every campaign, but in
      email marketing its especially important. With more and more users accessing their email
      via mobile devices with smaller screens, a clean and convincing copy must be the
      watchword. Keep things simple, and you’ll your messages will be more readable.
    4. Artificial intelligence. AI doesn't always mean C-3P0. It can mean simple automation –
      providing more relevant content to your prospects. AI can enable better segmentation,
      learning what works and engages specific users from their past engagements and their
      responses to your questions on sign-up. It's a targeting tool – and can help you deliver
      more personalised – and more effective – messages more easily.

In short, keep your emails fresh. Email marketing is still king – and with these future-proof steps,
you can keep it that way.

Contact Us for Email Marketing Services

If you’re looking to advertise with an email campaign, then please get in touch with us. We can discuss your requirements and develop a marketing strategy for you.

Call us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

blog

COVID-19 Response


19th March 2020

At Image+, we will be implementing some operational changes in response to the government recommendations regarding the coronavirus outbreak. 

First and foremost, the majority of our staff will now be working remotely, from home, in an effort to implement the proposed social distancing measures. This should ensure the safety of our team and reduce the potential strain on the NHS workers who are working tirelessly to combat the virus. 

Being part of the IT sector means that we’re one of the lucky companies that can and will continue to run their business as usual – or as close to usual as possible. This means that our clients will receive the services and support that they have so far been given by us. Our phone systems and servers are all set-up and accessible from our staff’s homes, so everything should run smoothly. 

Face-to-face meetings will no longer take place, as you’d expect. But we do have various capabilities to allow these meetings to go ahead, be it by phone or through online conference call systems. 

Finally, we’d like to wish you all the best in the next few weeks. The world is a weird place at the moment, but all we can do is look after ourselves and one another. 

If you’re unsure about how these changes will affect you, or you have any further questions, don’t hesitate to message us or reach us on 02476834780.

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Robins & Day Excellence Awards


29th January 2020

We are proud to have sponsored an award at this year’s Robins & Day Excellence Awards. The event showcased the company’s top automotive dealers, celebrating staff performance over the past twelve months. And it was held at the most fitting venue of all, Resorts World, Birmingham – the heart of Midlands.

Our Marketing & Creative Manager, Emily, presented an award proudly sponsored by us, Image+. Having worked closely with Robins & Day for some time, it was a great honour to be part of their celebration. 

The night’s entertainment was well taken care of with top comedy from Rob Beckett. But no awards ceremony would be complete without a delicious three-course dinner; Robins & Day have definitely raised the bar with their beautifully selected flavours. And – of course – we can’t forget the Bubbly! It definitely added a splash of cheer to the already wonderful night. 

Thank you for a magical evening, Robins & Day!

 R&D awards 2019 

 

To read more about our partnership with Robins & Day head over to our portfolio

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

blog

What Makes A Successful Logo?


19th February 2019

A successful logo is worth a great deal more than its weight in gold. Logos being often small and usually simple, they are easy to overlook. But get your logo right, and that effort will pay huge dividends.

A good brand “ident” is so critical precisely because it’s so simple: it’s your company in shorthand, a visual code that existing and potential customers alike link almost subliminally with your services. It has a huge impact on your brand’s visibility – and therefore on its success.

But what makes a successful logo? What characteristics does it have? What rules of thumb can you follow to ensure you arrive at a logo that will have heads turning – and lodge itself in the working memory of your audience? There are four key concepts.

 

  1. Recognition.

The most iconic logos are the ones that are easily recognisable, such as the golden arches of McDonalds and Nike’s “swoosh” tick. These are simple glyphs that contain a whole company: everyone should be able to recognise what it means and what the brand is about. Poor logos tend to be too busy or too confusing. Keep it clear.

 

  1. “Memorability”.

This is that quality that makes a logo stick in the mind. Particularly if you’re not a start-up, honouring this is key: when a company rebrands itself, it should be subtle enough that customers will still be able to recall what that brand is. Remember when Royal Mail rebranded to Consignia? This didn’t last because in the process the brand lost all its most important markers. Don’t do the same.

 

  1. Suitable Typefaces.

You can get excited about symbols, but typograpy is essential when it comes to logos. In fact, many companies choose to use only typography in their logo – think Visa or the V&A. These logos are words alone. In any case, any typeface you choose should match your company’s goals and products: classic or quirky, contemporary or traditional. Consistency is key here – the right match can help your logo pull everything together.

 

  1. Relevant Symbols.

Typography aside, symbols are great for identities because they can be so unique. Whether it’s a type of graphic or an icon, they can be used for almost anything and often come to stand alone: think of social sharing icons, which often use only a logo’s glyph (the Twitter bird, for instance, or the YouTube play button). Symbols can fit into places where text may not be able to – especially useful online. They key is to ensure that the symbol should be able to tell people something about your business.

All this suggests that you’ll need a great graphic designer to get your logo right – and you’d be correct in thinking so. Give us a call to discuss further – ultimately, great design is what makes a successful logo.

 

Contact Image Plus for Logo Design

If you need to design a logo for your business or brand, then please speak to our friendly experts. Our logo designers are based in Coventry, Warwickshire and are always ready to help.

Please feel free to contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

blog

Digital Democracy: Putting Politics Online


4th July 2018

Matt Western’s promise on his election literature was clear: ““I will work with all constituents to improve our community and not be afraid to speak out on your behalf.” It helped win him the Parliamentary constituency of Leamington and Warwick in the 2017 General Election. Funny this is, it’s now more or less our motto for working with him.

The win for Labour in the constituency, which neighbours our home city of Coventry, was something of a political earthquake: leafy Leamington had last been coloured red on the electoral map during the days of Tony Blair. Matt Western winning the seat was one of the moments that signalled the 2017 General Election was going quite according to plan for the Conservative Prime Minister who had called it.

We’re running to keep up with the changing political weather now: Matt, who used to work at one of our automotive clients, Peugeot, got in touch with us to ask if we’d be interested in building his website for him. In other words, we’ll be working with him to improve his communication, and in so doing will not be afraid to speak out on his behalf.

See? Seamless stuff.

To be serious for a moment, as Matt deserves: the design of every website, of course, is dictated by its purpose. Of course, a site’s messaging and methods must match its audience; but, just as crucially, a site should match the individual, company or brand whom it seeks to represent.

An MP’s website is primarily a channel of communication. It should provide information, of course, but also offer as many ways as possible to interact with your elected representative.

Websites are perfectly capable of being tools of two-way interaction – they can incorporate social media, video, chat functions and more. Ten years ago, MPs keeping a blog was seen as innovative and unusual; today, those few MPs who still haven’t signed up to Twitter are very much the exception.

What next? How we conduct politics – where and in what ways – have already been changed a great deal by web technology.

There’s a lot of talk in political circles about “digital democracy” – forms of government which utilise the power of contemporary technology to open up and out our politics. This is a much wider project, of course, than a single website for a solitary MP … but innovation is happening everywhere, and always starts somewhere! We’re excited to start building some that can help Matt serve his constituents.

Keep your eyes peeled for Matt’s new website in the near future … especially if you live in the Leamington and Warwick Parliamentary constituency!

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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