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How can CRO and UX be used together to create an effective web design?


5th April 2021

CRO and UX are – or should be – bosom buddies. They go together like peas and carrots. They’re a dynamic duo. In short, take together they’re your website’s secret weapon.

But wait…

What are CRO and UX?

We have written a lot about both CRO and UX on this blog, but perhaps we don’t always use the acronyms. CRO stands for Conversion Rate Optimisation, and – like the more well-known SEO (Search Engine Optimisation) – stands for the tools and techniques developers employ to ensure that a website’s users become a business’s customers.

UX, meanwhile, stands for User Experience and is the field of web design that is all about understanding how visitors to your website will interact with it. This understanding can then be used to design a site that works better for users – and which will consequently be more successful.

In both cases, developers can draw on both theory and practice. There are plenty of principles when it comes to CRO and UX that can be incorporated into a website from day one: designers know, for example, that certain navigational layouts appeal to certain types of users, and adopting the best for a site’s target audience will enhance its performance among that demographic.

Even when the work on a website is complete, though, the work on CRO and UX is not. Basic principles can be “baked in” to a design, but actual user data – gathered while a site is live – is just as important. Sites can be tweaked as you go, new changes tested against user behaviours and results consequently improved.

This is where the interaction of UX and CRO comes in. As a general rule, UX is more based on principles, CRO on practice. This means that good UX design can give your site a “leg-up”: before it is even launched, if UX has been part of the design process, it will perform better. A site designed for users will be a site that encourages conversion.

Improving user experience and conversions

From this great foundation, once a site is live CRO techniques can be employed to constantly improve it. For example, create five different pages for a particular product with larger and smaller images, different calls to action, separate layouts: which performs best? CRO is often a long-term process, involving the observation of users over time to understand what turns them into customers.

In other words, UX can, in a relatively short period, ensure your website performs well at launch; and CRO can, over the months following launch, improve it even further. That’s how CRO and UX can be used together to create an effective web design. And like salt and pepper, you wouldn’t want to do without either.

Contact Image Plus for Web Design & Development

If you need help developing your website to create an optimum user experience and maximise your conversions, then speak to our friendly experts. Our web designers and web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact and speak to our team.

Call us on 02476834780, or send us an email at info@image-plus.co.uk.

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What Is User Journey Mapping – and How to Do it Right


30th November 2020

It can be too easy to design a website in a vacuum. Not literally – that would actually be pretty hard – but figuratively. In the sense that a site looks pretty and seems to work, but has simply not been tested against real-world expectations.

It’s not sufficient, either, to develop an entire website and only then test it: if anything is wrong, it can be expensive at so late a stage to fix the problems. Web development needs to be a surer science – and therefore a sounder investment.

This is where user journey mapping comes in. What is it? Fundamentally, it is the process by which a user’s needs are considered as an integral part of web design. What does your user want and need? How can your site best give it to them?

There are a range of considerations to incorporate here: how the customer has found your brand, what segment of your target audience they sit within, what device they are using to access your site. None of these blanks can be filled in by assumptions alone – you need specific knowledge in order to plan appropriately – and design successfully.

The benefits of user journey mapping are plentiful but boil down to two essentials: improved user experience, and improved customer retention. These are inextricably linked – the more customers enjoy using your website, the more they will return.

Mapping a user journey is about creating a web experience that is frictionless for particular users. By planning the journey as the first step in development, you “bake” into your design process those elements that you have understood would be necessary to your site’s success.

To put together a good user journey map, you need to consider four core steps.

  1. Define your objectives.

    This is key: what actions are you attempting to encourage in your users? Who are your users that you’re trying to attract, and in what directions? Understanding your goals is the first step to ensuring that your site can encourage the appropriate behaviours in customers.

  2. Create target personas.

    Now, you can start to consider who your clients are. Target personas should go beyond simple demographics. Drill down to your prospects’ and consumers’ needs, their pain points and their buying processes. Think about the stage of the conversion funnel they are at. Then, write out their profiles. Yes, that is plural: it’s very likely you will have to create more than one profile to get down to the nitty-gritty – details are crucial to helping you understand your prospect consumers. Give each one a name if that will help you be more specific.

  3. Landing page optimisation.

    Once you understand who your clients are, and how they behave, you can optimise your landing pages accordingly. Think about all aspects of your page, from information architecture to the placement of your call to action, to the colours or imagery you may need to use. Figure out how to provide each user what they need – simply, easily and from dedicated responsive landing pages.

  4. Omnichannel consistency.

    The key then is to ensure that the journey you’ve mapped carries through across all your channels: from social to email, mobile to desktop, it is critical that your various user types can expect the same touch-points and the same interactions across your brand. Likewise, you’ll need to eliminate the same pain-points for each of your users wherever you find them. The same emphasis on consistency goes for your website. Whilst you want to customise each page to your dedicated user, you can only go so far until you might start losing brand consistency.  So, try to strike a balance.

If you channels link together, are optimised appropriately for your clearly defined group of user types, and all build towards the goals you have identified – well, congratulations. You have a website that does its job! And even better: you know it even before you start building it.

Guaranteed success: that what user journey mapping is – and those four steps are how to do it right.

Contact Image Plus for Web Design & Development

If you need help with developing your website, then speak to our friendly experts. Our web designers and web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact and speak to our team.

Call us on 024 7683 4780, or send us an email at info@image-plus.co.uk.

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Website Navigation Best Practices


27th July 2020

Few things are as important to an effective website as its navigation. That means menus and structure, buttons and breadcrumbs: essentially the architecture of how a user can quickly and easily find the content they’re looking for.

An easily navigable website situates users clearly, enables them to find their way smoothly, and provides clear guidance as to where – and how – to locate key information. Achieving all of that requires careful thought and close attention to user behaviours.

Keep an eye on your site’s bounce rate. This is a measurement of how soon after arriving at your website the average user leaves it. Most visits last for less than twenty seconds – and that means you’re not converting. Good navigation is one of the key ways sites can persuade users to stay long enough to make a difference.

Be as descriptive – and as simple – as possible.

Make your navigation menu plain and clear. If you try to be clever or creative with your page headings, your user is likely to get lost. Make life easy for them. If you have a Contact Us page, then just call it Contact Us!

Likewise, give your users a helping hand.

Guide them through your site. Include relevant links to further content on each page, use smart design to guide their eye-lines to the important buttons and pages. Keep menu choices concise – seven items or less – and use sidebars to add further information.

Consider SEO – but don’t let it lead you.

The search engines like all of this – short menus, not too many links, clear page headings. That’s great! But equally, menus are meant for humans – and they should be designed primarily with users, not search engines, in mind.

Make your buttons active.

You want to encourage your users to click. Part of this is about using design to draw attention to key actions. But it’s also about using active phrases: “Order Here”, for example, or – as above – good old “Contact Us”. Consider what your audience wants to find, and use appropriate phrasing to emphasise those areas.

Go Mobile-First.

Perhaps the majority of your users will log on to your site using mobile devices, such as a smartphone or tablet. That means your navigation needs to work on mobile. It should be smooth and readable on every screen – don’t lose users because your menu won’t expand, or can’t be seen, on mobile!

And finally, add a search function.

Search is a fall-back, of course – it’s most useful when all else has failed, and where a user needs to go isn’t clear. But having a Plan B is always a good idea, and search puts a user’s journey back into their hands when necessary.

Follow these rules of thumb and your users will understand how your site is structured – and where to find the content they need. That’s the key goal for any site’s menu – and that’s why these are the definitive website navigation best practices.

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire, and are always ready to help. Call us on 024 7683 4780 or send us an email at info@image-plus.co.uk to speak to one of our website design specialists.

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Top 5 Tips for Taking Your Business’ Web Design to the Next Level


13th July 2020

Does your business have a professionally designed website? Well then, congratulations! You are one step ahead of a lot of your competitors and one step closer to success. The online market is now your oyster!

With the majority of consumers using the internet to find products and services first, businesses with a website have a higher chance of being discoverable and accessed by prospects.

Unfortunately, there are millions of businesses that are in the same boat as you. This makes it extremely competitive – more so for some industries than others. But what if we told you that there are a number of actions you could take to further improve your user experience, traffic and increase your website conversions? Well, there are. And we are here to share some of these steps with you today.

  1. Ensure that your website is discoverable
  2. What use is a website if it doesn’t capture any audience? If you want to ensure that your website acts as a tool for attracting prospect leads or conversions then you need to make your website discoverable. That is both for the user and for search engines, such as Google.

    You need to ensure that your website is technically sound so that search engines can discover you. There is an endless number of factors that can affect this so if discoverability seems to be an issue for your website it might be wise to seek SEO services from a professional.

  3. Post-type page template
  4. One good way of improving your chances of being discovered is by posting regular content related to your niche. This is recommended as Google favours websites that have quality and regularly updated content. To do this you will first need a dedicated post-type template so make sure this is included in your original web design, or seek further developer services.

  5. Increase user engagement
  6. In this day and age information is more accessible than ever before. Type in a search query and you will receive millions of results – if not billions. This readily available and ever-changing information has also decreased human attention span and patience. This means that unless your content is extremely engaging, not many users will bother to pay attention to it.

    Good news is that there are tactics which can help retain the interest of users. One of these is the use of images and videos to capture their interest. In fact, video content is the new future and can increase conversion rate by up to 80%. Ensure that you make use of these features on your website as they can make the difference between converting a lead, or not.

  7. Capture users with clear conversion points
  8. Including actionable conversion points throughout your website – such as newsletter sign-up forms or simply calls to action on landing pages –  can greatly increase your site’s effectiveness at capturing leads. Carefully considering the user experience tied to these can also make a huge difference. For example, the positioning of these – ie. above or below the fold – is important to consider based on what the information is. As is ensuring that they are not disruptive to the user – e.g. unoptimized pop-ups which appear before the user can even learn about a product.

  9. Consider e-commerce elements
  10. If your business model is based on the sale of “off-the-shelf” products or services – and does not require a consultation – then you may benefit from e-commerce solutions on your website. On WordPress sites, this can be easily achieved by asking your developer to instal a plugin such as Woocomerce or Shopify as these offer simple integrations. This will allow users to purchase your product directly from the website speeding up the process, minimising the customer journey and making it more attractive to consumers.

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire, and are always ready to help. Call us on 024 7683 4780 or send us an email at info@image-plus.co.uk to speak to one of our website design specialists.

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The Importance of Favicons – And How To Get Them Right


4th May 2020

Take a look at the Bookmarks bar in your browser. Next to the each of the websites you’ve marked to return to later, there will be a small square image. In the case of the Image+ blog, it’s our logo; a lot of sites will be similar. That’s a favicon.

The favicon also appears in the tabs within your browser – when you have multiple sites open, each tab is marked with the title of the page … and that small square image again. It’s a great visual prompt to remind you of which sites you have open, right?

The power of the favicon is in this branding and this convenience. People often have huge numbers of bookmarks and numerous browser tabs open at any one time. Your favicon helps your site stand out from this herd.

From browser history to search results, the favicon has become a ubiquitous means of associating a website with its wider brand – and giving users a quick visual cue about the sites they’re visiting. Brands are powerful when they evoke responses in users; the favicon is a way to conjure the brand associations a business has earned in a quick, clear and convenient manner.

That’s why your business needs to use them. If your website doesn’t adopt a favicon, anyone who bookmarks it or opens it in another tab, searches for it or scans through their browsing history for it, will have a harder time finding it – and that’s bad news for any business. Consider these four factors:

  1. Brand awareness. The humble favicon is a stealthy and effective brand ambassador for any business. It is shown on Google Chrome search results page, shown in tabs, shown in favourites, and even appears as on icon on mobile phones when sites are bookmarked. It can embed your brand in your users’ online experience – that’s really valuable penetration.
  2. Brand transparency and trust. Associating your logo with any online content you produce is a way of signing it, a means of signalling that your business approves the message and stands by it. That goes a long way to establishing trust. And, once that trust has been achieved, you can leverage it: your icon against any content will attract loyal users to those pages. It’s a virtual circle.
  3. User experience. Users reward brands that help them live easier lives. We’ve all been guilty of opening lots of pages and suffering from the dreaded “tab bloat”; the favicon, as small as it is, becomes in this situation an invaluable friend, letting us quickly scan a list of pages for the brands we trust. Enhancing user experience in this way will ensure that your customer base rewards you in turn.
  4. File format. You want your brand to look professional – and that means your favicon needs to be crisp. The minimum size for a favicon is sixteen pixels square. Don’t fall for this – go for high-resolution imagery that will appear bright and vibrant in every context. Most designers now favour the PNG format for favicons, but it’s by no means the only option – be aware of the file format choices ahead of you.

All this simply means that favicons are important and you need to think about them. If you have more questions about the favicon after reading this blog, then great! You should do. Drop us a line or give us a call to discuss the importance of favicons – and how to get them right!

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire, and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Call us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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How To Enhance Your Web Design With UX Writing


20th November 2019

That hero image looks beautiful; all that video content is really exciting. And your design? Just fizzing with visual flare. That means you have everything in place, right?

Wrong. Because, despite it all, when it comes to content text still reigns supreme.

That might make us sound a bit old-fashioned, a tad old-hat. But the truth is that the humble sentence remains an information super-nova: nothing has the same power to communicate your message.

Web design is full of great new ways to deliver content, and rightly so. Online, your customers will be demanding – they want to be surprised, entertained, excited. Video and podcasts and beautiful illustrations will do that.

But your users also want to be informed. And they will still return to text to achieve that.

The key, then, is not to over-emphasise the copy on your website – but also not to over-look it. Where you can, get a professional to write it. Make it snappy and compelling. And always leave a space for it on your site.

Like every other element of web design, though, keeping in mind a few rules of thumb about text will ensure you derive the maximum benefit from your investment.

Don’t just write the first thing that comes into your head – consider it as carefully as you do the visual aspects of your site. You’ll spend hours on colourways; spend some time on the copy, too. In fact, that brings us to rule number one …

 

Rule Number One: Keep Colour Simple

When it comes to typography, it’s best to keep colours simple. While it’s good to incorporate brand colour into the page, keep your text backgrounds simple and plain.

 

Rule Number Two: Keep Content Symmetrical

Copy can be as long as necessary, within reason. But, where you present the user with side-by-side content blocks, keep the content the same length and align them correctly. It’s also important to keep content balanced with illustrations, headers, and CTAs.

 

Rule Number Three: Use Shorter Paragraphs

Keep paragraphs to around five lines as a rough guideline. And don’t place too many paragraphs one after another. Breaking up text up can help users to maintain focus on your website.

 

Rule Number Four: Be Consistent

Just as you might top and tail video content with your logo, make sure your copy has a single voice: it should read as if your brand wrote it. Users will respond to words that weave a world.

 

There you have it: keep your content concise, consistent and compelling … and your user will not just read it all, but find it useful and convincing. In other words: copy converts customers. (See what we did there?)

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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Decision Fatigue and How It Affects Conversions


6th November 2019

We all have our limits. When it comes to making choices, we can reach them surprisingly quickly.

Each of us makes countless decisions every day, often subconsciously. Online, the choices facing us are innumerable: which sites to visit, which buttons to click, which pages to read, which forms to submit. Every single site we browse demands we make decisions – and often many of them.

This can result very quickly in what designers call ‘decision fatigue’. Simply put, this is the feeling in a user that they are having to make too many choices to justify the benefit they are deriving from engaging with a site. Once decision fatigue sets in, they are likely simply to move on.

In other words, decision fatigue affects conversion rates. It increases your ‘bounce rate’ – the number of people leaving your site too quickly – and it results in users disengaging from your onboarding process before it’s complete. This means that you don’t get their contact details, or don’t make a sale.

The good news is that there are choices you can make to reduce the likelihood that your site will cause decision fatigue in its users. There are a set of pretty easy design techniques available that make sites much easier to use – and ensures that far few active decisions are required on the part of those who visit it.

 

  1. Declutter The Navigation Menu. Decision fatigue occurs when your consumer is put in the position of choosing from an abundance of options. Aim for your visitors to quickly explore your site, find exactly what they need, and convert. When it comes to a website, a cluttered navigation menu can harm your conversion rates. Make finding content on your site simple.

 

  1. Reduce Your Promotions. Offers and promotions are excellent for enticing new customers and returning customers. However, too many can distract your converting customers. Including one or two promotions on a page is ideal so that you hold the customer’s attention. Any more and your users can begin to feel confused – even lost.

 

  1. Prioritise Content. One of the essential parts of a website is content marketing. If you offer up too much content at the same time, then customers won’t take the time to digest your information. Content should be prioritised, with the most recent or more important first or the most important information first. Use design to order your content, so that it is clear to users what they need to read.

 

  1. Include Filters and Sort Functionality. On websites with many pages or products, it’s important to offer a filter or sort feature, so that users can quickly search for what they need. Having to wade through a long list of items makes a site not just inconvenient but often unusable for users. You’ll achieve higher conversion rates if your customers can find what they want straight away.

 

In other words, reducing decision fatigue is about enhancing and streamlining content delivery. Make information and products easier and quicker to find – and the means of doing so as intuitive as possible. That will reduce the choices your users have to make – and increase the likelihood that the choices they do make will be positive for you.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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Top Four Wireframe Tools That Web Designers Should Be Using


21st August 2019

When it comes to web design, wireframes are an essential building block of a quality end product. Why? Because they are how designers begin to map out how your site will look – its layout, navigation, content areas and menus.

Think of the wireframe like your site’s skeleton – the bones over which the skin of typefaces and animations will be stretched. Producing a solid structure at the wireframe stage will ensure that everything else flows as it should – making your project more streamlined and efficient.

What is a Wireframe?

A wireframe is pretty basic at first. It will use simple shapes to “block out” various elements of your site’s pages, making clear locations, orientations and dimensions of each aspect. You and your designer will be able to agree on this layout before all the really important work of fleshing it out.

In other words, wireframing is an essential part of any design process – not a nice-to-have bonus. That means that every designer needs tools at their fingertips that make the most of wire framing. A software that enables robust laying-out of a site at this critical formative stage.

Good news: we have a shortlist of the four best ones.

 

  1. UXPin

UXPin offers incredible speed while putting together wireframes by dragging and dropping your customizations. The software also presents updated libraries for Foundation, Bootstrap, Android, and iOS. Your wireframes will be promptly transformed into high-quality mock-ups. This software is a one-stop shop for easy, but fully-functioned, wireframing.

 

  1. Moqups

Moqups software is developed to simplify the team process of developing wireframes. It allows a number of designers to collaborate on a single project, preparing site maps, storyboards, and flowcharts. If your wireframing stage has more than one person working on it – and more than a few moving parts – Moqup can be a great way to keep track.

 

  1. Axure

Axure enables you to include specific functionality with the layout of your website, and presents an interactive design. This wireframe software offers various widgets and sitemaps, meaning you can take the bare-bones basics of a wireframe and add some extras. This is particularly useful if the site you’re working on has some spritz essentials; it helps understand and situate them within the structure from day one.

 

  1. Fluid UI

Fluid UI  is unusually ecumenical: it comprises sixteen built-in libraries for Android, Windows, iOS and other operating systems, and pages can be developed by dragging the elements from these libraries. This means that designers have access to a range of options across the major platforms, meaning that their future-proof wireframe – and thus the ensuing website – is cross-compatible from the very off.

 

Don’t neglect wireframes – they are too important to skip. And these are the top four wireframe tools that designers should be using.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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3 UX Design Trends for 2018


21st August 2018

UX design is about ensuring your website works for your users. The interface through which each visitor to your site finds and interacts with your content and services is crucial: unless it feels and functions just right, you’ll lose users quickly and fail to make conversions.

That’s why it’s important to identify and understand the latest develops in UX design and related areas. Not because you should slavishly follow trends … but because, just as technology doesn’t stand still, so too do users’ expectations shift and change.

Keeping up to date with UX design trends ensures that your website won’t feel stale – and can continue to provide the level of service and interaction that your users increasingly expect. Matching your site’s user interface with the latest capability of devices and browsers will encourage new business and repeat visits alike.

In 2017 and into 2018, there have been some significant technological developments with the capacity to significantly alter how users interact with online content. In both websites and apps, and particularly via mobile platforms, UX is changing rapidly. There are three main strands to this transformation.

 

Voice.

The popularity of using voice in UX may signal a movement towards ‘screenless’ design. Think about interacting with Alexa or Siri – no screens need necessarily be involves. This, of course, reduces the number of touchpoints between the user and their device – and should give UX designers plenty of room to innovate and experiment.

 

Virtual Reality.

Virtual reality will only work its way into the mainstream with the help of great UX. The good news, however, is that the relationship is two-way: VR can hugely enhance UXs, to the benefit of both provider and user. Designers will need to master the art of creating more convincing – and therefore compelling – user experiences than ever before.

 

Collaboration.

Not only do UX designers need to adopt new approaches, but they also need to effectively communicate these to developers. Design and the “under the hood” coding must go hand-in-hand more than ever: when it comes to these trends, teamwork is critically important.

 

And there you have it: the shape of things right now, as well as what is to come. Make sure your site is ready, and your users properly served, by adopting these three UX design trends!

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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5 Ways to Improve Your Landing Page Conversions


30th May 2018

Improving your landing page conversion rate is perhaps the single most important thing you can do to enhance your business’s performance online. Imagine a physical shop that was so uninspiring that, upon entering it, shoppers almost immediately left – and certainly never purchased anything. That shop wouldn’t last long, right?

You should think of your website in the same way.

Your landing page is the first block of content visitors will see when arriving at your page. It might be your homepage, or it might be a specific area of your site set up to receive specific traffic from a particular ad or email offer; whatever its precise composition, its purpose is simple: to encourage your visitors to enter your sales funnel.

Amazingly, many landing pages simply don’t do this job as well as they might. Businesses focus on great search engine optimisation, but forget that, once all those new visitors arrive, the work isn’t over: your site still needs to put its best foot forward and convince customers to engage.

Try these tips to grab your users and not let go!

 

Keep a clean layout. A cluttered layout will simply drive users away from your site. To convince your visitors, and then direct them appropriately, you need to make your calls to action – and your steps to purchase – clear and easy to understand. Your text and images should come together logically to emphasize each other and make next steps plain.

Consider your Above-The-Fold content. “Above-the-fold” is a phrase from newspapers: broadsheet-style papers appear on shelves folded, and so it’s only the content in the top half of any front page that is visible on newsstand shelves – and therefore which contributes most to sales. Likewise, the first slices of content that appear on the opening screen of a website make-or-break: they need to engage users … and keep them engaged.

Consider your language. Your copy is important – it needs to be accessible and authoritative without being hectoring. People visiting your website want to know what your product or service can do for them. Consider teaching them about your product rather than selling it to them as this allows you to build trust. Inform and entertain – the hard-sell is a turn-off.

Use social integration. Make the most of your customers’ enthusiasm for their own networks. Integrating social media on your website allows your users to share your products or services with their friends and family – and that increases everyone’s interest in your business. Provide something useful – a download or a video – that people will want to share.

Use stats on your landing page. There may lies, damned lies, and statistics – but numbers matter. Meaningful statistics are powerful proof of your customer’s satisfaction with your product or service – and your users will respond accordingly. Using your numbers responsibly in this way can build further trust with customers from the off.

First impressions matter. So think hard about these five ways to improve your landing page conversions.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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