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Things to Consider for a Portfolio Website


11th December 2018

The rise of the portfolio website has gone hand in hand with the web’s increasing capacity for delivering high-resolution visual content quickly and efficiently. This is great news for businesses of many kinds – because it enables all sorts of organisation to show off their wares to great effect.

From freelance photographers and designers to larger manufacturers or production companies, the portfolio website comes into its own when you have a range of exciting products that you want to show off. Where the visual element of what you’re selling is key, portfolio websites help you make an impact.

They’re also fantastic for businesses with an ever-growing stable. Portfolio websites enable you to add items over time, building up an extensive archive – should you so wish – of photographs and descriptions which can operate as a catalogue for your business.

This flexibility of the portfolio website, alongside its directness and clarity of purpose, attracts many businesses to the design type. Portfolio sites offer a great deal to many, but their adoption also makes a few demands. Keep in mind these four things to consider when opting for a portfolio website.

 

Sell with Visuals.

The main purpose of a portfolio website is to showcase your work. Images draw attention faster than any words or graphics, so adding attractive visuals can help – make sure they are crisp and high-definition, too.

 

Add a Personal Touch.

Standing out from the crowd is important. Add a personal touch to your website by utilising your own photography. Add a bio; be visually distinctive. You could even add a background video for the hero image on the home page – grab people’s attention.

 

Clear Contact Details.

Portfolio websites are there to help you sell your work. This means that people need a clear way to contact you. Your contact details should be prominent, easy to access, and it’s good to provide multiple points of contact. Focus on the sales funnel.

 

Consider Being Minimalistic.

If you are struggling for ideas with your portfolio website – and even if you’re not! – consider sticking to being minimal. Let your visuals do the talking for you. Minimalism is often employed by designers because its clarity really works to emphasise content: people are familiar with how to interact with these sorts of websites, and often appreciate an absence of clutter.

So, there you go: make your portfolio striking, characterful and clear. Simple they may be, but these rules of thumb are the key things to consider for a portfolio website.

 

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If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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Tips & Advice for Small Business Website Design


27th November 2018

No single website, of course, is precisely the same. Each site has a different purpose and a different audience, and that means that each need to be different if they are to be a success.

In business, the separation between a website for a large corporate or a small enterprise can be small … but it can also be great. Most obviously, usually (though not always) a large corporation will have more content to share than a small business. But there will also be differences in tone and functionality which can make a big difference.

Web design is the art of communicating character – and encouraging conversions – through digital displays. No website, then, should come out of a cookie cutter. Instead, it should be carefully calibrated to the precise needs of the company to which it belongs.

So what are some good tips and advice for small business website design? Why, we’re glad you asked. Because, well, that’s what this blog is about.

 

Add Personal Photos.

Small businesses typically work on the local level and have a smaller team. This is a positive – it makes you accessible to your audience and gives you the opportunity to let a real personality show through.

When there’s not many of you, team photos can really improve the perception of your company and make it appear both professional and open. Adding a personal touch to your web design makes it unique. A corporate can’t list its many employees – take the opportunity to do what they can’t!

 

Add Product Photos.

Let that individual character bleed through to your product photos, too. Consider even a mix of personal photos and more polished product and service-oriented photos: that hybrid approach tends to work best for small business websites because it can again encourage a very personal buy-in from your audience.

Show off your previous work or products, and let them appear in “real” contexts. These bespoke, specific images are far more valuable than any stock photo.

 

Add Contact Details.

You’re small – that means your customers can get in touch easily. Make that a virtue! The importance of contact details is paramount. Small businesses often get work through referrals and searches on the internet, so it’s important that people can contact you easily.

It’s a good idea, too, to list the various ways people can reach you – such as email, phone, or even your physical address. Don’t just give people an email form. Let them engage with you.

 

Clarify the Homepage.

As a small business, which may not yet have full brand recognition, you want people to be able to understand what you do and how you can help. Don’t assume your audience know exactly who you are and what you do – fill in the gaps for them. The key is to clarify the intent of your business so visitors have a better experience of your site – and then your services.

In other words, keep your website as close to you as possible. People like dealing with businesses they can get to know – so let them in. Keep it clean and keep it personal: those are the best tips and advice for small business website design.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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Tips for Single Page Web Designs


14th November 2018

As mobile web browsing increasingly eclipses its desktop cousin, and as the trend for flatter navigation and design takes further hold, more and more we are seeing the rise of the “single page” website.

Think of the site you land on which scrolls vertically almost forever – no additional pages to click through to, just content in sections as you scroll downwards. Often, these sections can be reached by navigation anchor points – but, always, the content is somewhere lower on the page … never further into a navigational tree.

This is a development that has been in train for a few years now – but it has recently moved from the realm of the novelty or the remarkable to those of the commonplace. In other words, enthusiasm for the single-page website has moved beyond its early adopters.

There are several advantages to the style: most obviously it’s great for mobile, where clicking through a lot of pages can be a pain. But, particularly for brochure and portfolio sites, it’s also an ideal way to display impactful content easily and quickly: the single-page format is a very visual and dynamic one. Finally, it helps you organise your content strategically: no more, “Oh, let’s just create another page for that”. Everything must fit together.

There are, though, challenges posed by the single-page design. These mostly revolve around navigation: how do you make sense of a sometimes very long page for your users? On most websites, content is distributed in bite-size chunks throughout its pages, and those pages are reached through a navigational menu and structure that are hopefully intuitive in layout. Single-page websites don’t have the dubious luxury of endless individual pages, but they can still be intuitive.

 

Side Navigation Labels

In this regard, Side Navigation Labels are your friend. These work like a typical navbar, except they’re a bit out of the way – as the name suggests, usually at the side (and on mobile often hidden until a small icon is clicked). This makes them unobtrusive and more accessible. These labels should scroll with the user, too – let them be wherever your user is, and they’ll never get lost.

 

Auto-Scrolling Nav Links

In this context, Auto-Scrolling Nav Links are essential. A common feature you may see on single page designs is this automatic scrolling navbar. Simply put, these links enable immediate scrolling to a given section of the single page: click on “About”, for example, and the page automatically scrolls to that content area. This saves wear and tear on the mouse’s scroll wheel, for sure! Not only that, but the custom animation scroll effect offers a very nice user experience.

 

Add Calls to Action

Finally, Add Calls to Action. On a big page, a user can be overwhelmed. Make sure it’s clear what you want them to do. This is especially important for ecommerce landing page designs. You should seriously consider placing your Call to Action “above the fold” – that is, visible on the first screen your users will see – with no other navigation around it. This will focus your user on the product. Using clean text and simple icons can help improve conversions, too.

In other words, single page sites don’t need to be without structure. In fact, they should be more clearly labelled, and more intuitively navigable, than traditional sites. Think of them as a way to put all your important content in one place, so your user can find it easily. Make your structure clear, and help your user through it; those are the best tips for single page web designs.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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Improving e-Commerce Product Page Design


30th October 2018

On any ecommerce website, it is the product pages that are the most important. Yes, the homepage is key; and, sure, other content plays its part. But it is the pages which focus on the specific products you are trying to sell to your visitors where the real magic happens.

Product pages need to be easy to find, informative to the user and – most importantly from your perspective – compelling and convincing. Their key role, of course, is to convert users into customers. First and foremost, they need to persuade people to buy. If they fail to do this, you may as well close down your ecommerce site!

It’s not necessarily difficult to create an ecommerce product page design that leads a user more reliably towards making a purchase. But successfully doing so involves a lot of moving parts, and you’ll need to consider more than one factor. We’d suggest five key elements that need to be part of your ecommerce product page design if you intend to convert those eyeballs into sales.

 

Clear Call To Action.

One of the most important parts of any product page is the Call to Action (CTA), such as the ‘Add to Cart’ or ‘Add to Basket’ button. CTAs are the design elements which drive customers to move through your funnel in order to convert. Consider your layout carefully and ensure it grabs the user’s attention, with colours that stand out – focus on the sales pathway.

Clear Breadcrumbs.

Breadcrumbs are the navigational elements of a page which enable users to go orient themselves. Clear breadcrumb trails are very important for ecommerce websites, especially if the website has multiple categories and sub-categories. Breadcrumbs do not require a lot of space but can improve usability and engagement – ultimately improving conversions.

Make the Price Visible.

Let’s talk turkey: ultimately, price matters and you should be up-front about that. One of the biggest barriers to converting users into purchasers is not making the price sufficiently visible. Giving this information prominent, so your visitors don’t waste time, will help improve usability. If you have any discounts on offer, then you should also make those clear!

Keep Product Descriptions Short.

Many people tend to just skim through the content to get the information they need. Pages with heavy amounts of content can be off-putting for customers. It’s important to provide only the critical information – and to do so in a manner that is clear, visible, and concise. People want to know what they’re buying, but they also want to get to the point quickly.

Add User Reviews.

Social proof is a powerful tool, especially for ecommerce websites. Product reviews are valuable and you will see that most ecommerce websites have support for this feature. We listen to our peers more than we do to marketers … and that makes the feedback of your previous customers a really powerful tool in converting sales prospects.

Congratulations! You now know how to convert more users into buyers: simply consider these five elements of every successful ecommerce product page design.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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5 Tips for Designing Web Forms


3rd October 2018

The humble web form is often taken as simply a part of the online furniture. We use one most days – to send an email via a website, to register as a user of a service, or fill in a survey. They are so ubiquitous, though, that they can become a bit invisible.

But web forms, like any other element of a website, need to be designed. Web forms don’t just come into existence by accident or magic. There is instead a whole raft of good design practices worth considering when putting together a form for any purpose.

How people use forms differs according to their function, of course – but a user’s expectations must be paramount in any web form planning. Consider how they will access the form, and how easy you can make completing the form for every single user – the easier it is, the more sign-ups, contacts or sales you will encourage.

Consider these five golden rules for designing great web forms:

 

  1. Labelling Inside The Fields.

The greatest danger in using forms lies in their appearing cluttered. Using in-field labels is an elegant solution – and can also help with saving space. Instead of the label appearing beside the field into which a user enters data, it should appear within that space – and then move the label either above the field or to the side when someone clicks into it, so they are reminded of what information they need to put into the field.

  1. Consider Allowing Users to Sign In with Social.

Web forms are often used behind sign-in barriers, or even as sign-in mechanisms themselves. This can be a redundant step – and one which acts as an obstruction to completion. Try to reduce this potential. Almost everyone has a social media account these days, and allowing users to sign-in with their social details makes their lives much easier. They essentially have a key to most of the internet – and they’ll go through a lot more doors as a result.

  1. Use helpful ‘Invalid’ error messages.

Many web forms and contact forms may return an ‘error message’ when a field is complete incorrectly or contains a special character. Be sure to help your users in these cases: specify what they have done wrong in the message and provide a resolution. Otherwise, they are likely simply to give up.

  1. Consider Allowing Privacy Toggling.

Those privacy bullets that appear when you type sensitive information into a form – your password, for example – are there to provide more privacy. By hiding the characters you type, privacy bullets prevent anyone peering over your shoulder being able to steal your data. However, allowing users to toggle whether they want to hide their information is actually better for usability – what if they need to see their password to know whether they have entered it properly?

  1. Be Transparent with Information.

If your web form needs users to enter information in a specific way, then it’s a good idea to let them know. Perhaps you require a particular date format – DD/MM/YYYY or MM/DD/YY – or insist on particular characters in a password. Be clear about that. This can help streamline your users’ workflow, and lower frustration when they haven’t entered an answer that meets your requirements.

All of this measures will effectively increase your conversion rates – and that’s why, humble and unheralded as they might be, you should always follow these five tips for designing web forms!

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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5 Mistakes to Avoid in UI Design


17th September 2018

We often focus on this blog about what you should do – the best ways to achieve success in web design. But sometimes our mistakes are our best teachers. It can be as easy to navigate the thickets of web development by knowing what to avoid as by understanding the golden threads to follow.

To that end, and following a few recent posts on the topic of user interface design, here’s the flip-side of our how-to series: the how – and what – not-tos. Avoid these five common mistakes in UI design and you’ll be just as surely on the road to success as if you have followed a list of positive rules.

 

Avoid Inconsistent designs.

Consistency in design is about ensuring that all similar actions and elements within your website look and act the same. Do all the action buttons resemble each other? Do all your links? Visually cueing the user into the function of an element in this way makes a site a lot easier to use. One of the easiest ways to remain consistent in your design is with some planning ahead of time – don’t neglect that stage.

 

Avoid Poor Choice of Colours.

Colours portray meaning, so consider your brand and audience before commitment to any colourways and every hue. You also have to keep visitors with colour-blindness in mind. Consider carefully the function of colour in your design: what impressions are you trying to evoke, and what might each colour represent within your design? Always deploy colour strategically, and never randomly.

 

Avoid Text-heavy Content.

It may sound like a paradoxi, but too much text can hide a website’s message from visitors. Copy, of course, is important – and well-written, concise and impactful text is crucial to any website. But use more visuals and less text: a picture is always worth a thousand words when it comes to digital design. In this context, don’t write for the sake of it – make every sentence count.

 

Avoid Neglecting Other Devices.

People are accessing the internet in ways more diverse than ever before. To capture more users, then, you’ll need to ensure that ones with different devices can access your website equally well. Mobile browsers have overtaken desktop browsers and it’s important to keep that in mind. Think about how your site will cope with these disparate demands – and make it responsive.

 

Don’t Ask Users To Click Too Many Times.

The more clicks that a user has to go through before making it to the final “purchase” or “sign up” button, the more sales that are going to be lost. Ensure to check the length of your forms and how many steps you put between their beginning and their end. Use simple structures and clear progress markers to keep your users engaged – and never, ever insert a click unless it’s absolutely necessary!

 

So that’s User Interface Design 101 – the negative edition. Steer clear of these five mistakes in UI design and you’ll be on your way to building a fantastic user experience.  Sometimes, avoiding the pitfalls is as important as taking the right steps.

 

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If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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Benefits of Good UI Design


27th August 2018

The benefits of good UI design are almost innumerable. So important is UI design to the success of a website that we might argue it is the single most important element of any web project. Forget your typography choices, your image options or your colourways. UI design is where it’s at?

But what is UI design? Put simply, it is the construction of the user interface – the UI – by which a visitor to your site navigates and interacts with your content. All elements of that interaction – from navigation bars to responsive elements, but also including how images and typography facilitate ease of use – should be included in the UI design considerations.

Of course, UI design is present in a very wide range of applications, from operating systems to aeroplane cockpits. But to focus on web UI design is to drill down quite specifically into how users engage with online material – and the ways in which designers can maximise ease of use whilst also inspiring greater adoption and return visits.

The best UI design is sleek, intuitive – and invisible. As a rule, you want your user interface to be as non-intrusive as possible: the less aware a user is of the interface, the better it is. Your focus should be on ensuring rapid access to core content – in other words to facilitating your users’ access to the information they most need. The UI shouldn’t get in the way of that; it should be the pathway, not the gate.

Let’s assume you get the UI design just right. That was a lot of work; what exactly have you got out of it all that effort? What, in fact, are the benefits of good UI design?

 

Good UI simplifies searching.

Again, UI design is about making it easy for your users to reach the content they need. A good UI will feature search functionality prominently – and ensure that results are relevant. Think about how you’ll tag your content to ensure that searching is free-flowing, not frustrating.

 

Users can navigate your website better.

We don’t always quite know exactly what we want – and search is, after all, only as good as our key phrases. That’s where effective navigation and way-finding comes in: the better your UI, the easier it will be simply to browse your website … and find the content we need intuitively.

 

Condenses interfaces for smaller screens.

These days, good UI design has to be responsive. In other words, you should ensure that your site is as usable on a smartphone screen as it is on a 40” desktop monitor. Don’t neglect the impact of less horizontal space on your design!

In short, good UI design will help your website feel seamless and intuitive – and simply provide greater convenience to your users. That, in turn, will mean they spend more time on your site – and return to it more often. And that, in the end, is the greatest benefit of good UI design.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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3 UX Design Trends for 2018


21st August 2018

UX design is about ensuring your website works for your users. The interface through which each visitor to your site finds and interacts with your content and services is crucial: unless it feels and functions just right, you’ll lose users quickly and fail to make conversions.

That’s why it’s important to identify and understand the latest develops in UX design and related areas. Not because you should slavishly follow trends … but because, just as technology doesn’t stand still, so too do users’ expectations shift and change.

Keeping up to date with UX design trends ensures that your website won’t feel stale – and can continue to provide the level of service and interaction that your users increasingly expect. Matching your site’s user interface with the latest capability of devices and browsers will encourage new business and repeat visits alike.

In 2017 and into 2018, there have been some significant technological developments with the capacity to significantly alter how users interact with online content. In both websites and apps, and particularly via mobile platforms, UX is changing rapidly. There are three main strands to this transformation.

 

Voice.

The popularity of using voice in UX may signal a movement towards ‘screenless’ design. Think about interacting with Alexa or Siri – no screens need necessarily be involves. This, of course, reduces the number of touchpoints between the user and their device – and should give UX designers plenty of room to innovate and experiment.

 

Virtual Reality.

Virtual reality will only work its way into the mainstream with the help of great UX. The good news, however, is that the relationship is two-way: VR can hugely enhance UXs, to the benefit of both provider and user. Designers will need to master the art of creating more convincing – and therefore compelling – user experiences than ever before.

 

Collaboration.

Not only do UX designers need to adopt new approaches, but they also need to effectively communicate these to developers. Design and the “under the hood” coding must go hand-in-hand more than ever: when it comes to these trends, teamwork is critically important.

 

And there you have it: the shape of things right now, as well as what is to come. Make sure your site is ready, and your users properly served, by adopting these three UX design trends!

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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Trendy Ways to Use Colour in your Web Design


7th August 2018

Fashions are important. Not because we should slavishly follow them – a bit of individual spark, that certain something that makes us … well, us … is fundamental to crafting an identity or a brand. But fashions do help us meet our target audience’s expectations; keeping an eye on trends helps us avoid looking old-fashioned.

It’s worth, then, being aware of the latest trends in web design – and we try to keep you abreast of them on this blog. Trends in design cover every conceivable aspect of how a site looks and behaves – from typography to menu systems, fashions come and go. You shouldn’t chase these trends at the expense of your brand; but you should at least know about them, to enhance and develop your site’s look and feel over time.

Colour is no different to any other aspect of design in the sense that an audience’s preferences for a hue of one kind or another wax and wane over time. Some years ago, everything was about whites and greys – clean lines, crisp palettes. There was even a time when technicolour websites were actually a thing, and you almost needed sunglasses to go online.

 

Currently, however, there are three key trends in colour which you should consider when refreshing your own website. In no particular order, they are:

  1. Use a strong background. A colorful and powerful background hue can be a good move: choose the right bold shade and you’ll add interest to a specific section of a page, lending energy and a touch of pizzazz to a design. This isn’t one to overdo – turn the saturation up too much and you’ll burn someone’s retina – but don’t be afraid of colours with a bit of punch. In fact …

 

  1. Make a statement. Gone are the days when web design needed to be quiet and monochrome. Colour can – and should! – now be used to make a strong statement. Your site should have character, and colour is a great way of letting your audience know exactly what that personality might be. Using gradients is a very popular current trend which can make a website stand out from the crowd. On which note …

 

  1. Improve Branding for Your Company. The internet is awash with content. Only the clearest and canniest will stay in your users’ minds. Colour can bestow not just personality but “stickability” on your site: most notably, brand identity can really be shaped by the clever use of colour. Choosing a livery for your brand – a set of colours that evoke in some way your company’s ethos or identity – and sticking to them across your site will give it the sort of unity and consistency that can encourage loyalty from your customers.

 

In short, on today’s worldwide web colour shouldn’t be an after-thought or something to avoid. In a crowded marketplace, good design is something that is both tasteful and memorable, consistent and quirky. Choose your brand’s colourways with some thought – and make sure they’re bold enough to make an impression. The internet is a catwalk for your company – so don’t be afraid to adopt trendy ways to use colour in your web design!

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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What are the Benefits of Using a Web Design & Development Agency?


24th July 2018

There are as many ways to build a website as there are to skin the proverbial cat. You can develop your own, or use a service such as Wix; you can hire a freelancer or ask a friend; you can employ your own in-house developer … and you can engage a web design and development agency.

Of course, each of these options has its own pros and cons associated with it. Some have flexibility as an advantage, others full control; but disadvantages, too, are legion: sustainability and quality are key questions when commissioning a website, and how your choice of supplier affects those should be closely considered.

It perhaps isn’t surprising that, as an agency ourselves, we tend to think that engaging a web design and development agency offers the “golden mean” of all these pros and cons. An agency balances out the risk of engaging a jobbing freelancer with the commitment of hiring your own in-house team; it ensures that your website will be far better than the off-the-shelf ones offered by Wix, and give you greater control than you might have offered a friend doing you a favour.

Most importantly, however, an agency gets you a breadth of experience and expertise. By engaging an agency, you immediately benefit from the experience of more than one developer – and, in working for an agency in the first place, those developers are going to have a lot of experience, since they are constantly working on new sites.

Likewise, an agency’s size and set-up mean they will have clear processes in place to stick to deadlines and quickly fix any problems that may occur. This gives you peace of mind, and an obvious means of avoiding ‘project creep’ – a common problem when your site is built not within the clear confines of an experienced agency.

Equally, the depth of expertise in an agency gives you sustainability moving forwards: agencies can manage your website for you on an on-going basis, long after it is complete; freelancers often struggle to offer the same.

On the other hand, they offer more flexibility than investing in your own internal infrastructure might – agencies are a cost-effective option and yet deliver extremely high-quality work.

Like we said: agencies provide a fantastic balance of all the options. In this way and many others, they are a one-stop shop for all of your web design and development needs.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

The latest from our blog


Dec 11

Things to Consider for a Portfolio Website

The rise of the portfolio website has gone hand in hand with the web’s increasing capacity for delivering high-resolution visual content quickly and efficiently. This is great news for businesses... More

Nov 27

Tips & Advice for Small Business Website Design

No single website, of course, is precisely the same. Each site has a different purpose and a different audience, and that means that each need to be different if they... More