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Tailored Websites Made to Measure


3rd April 2020

We have just launched a newly tailored website for Ludlow Menswear, UK’s leading men’s occasion-wear retailer, based in Belfast. Ludlow stock a wide range of suits and formal garments from a number of reputable designer labels including Bugatti, Carl Gross, and Baumler, just to name a few. And they have done so for almost 30 years. 

But they’re not like any other fashion house. They pride themselves in providing bespoke experience to each of their customers: you can purchase a suit, get it fitted by the inhouse tailoring consultant, or you can simply rent one out. There’s plenty of options to suit your needs and ensure that you’re looking your best on your special day.  

And in that respect, Ludlow and we are not that different. We aim to provide all our clients with just the right solution for their brand. In fact, our custom-designed website is just the right fit for Ludlow and their image. The dark theme preserves their classic black-tie feel whilst the addition of contrasting interactive elements and navigation makes it modern and responsive.

Besides, the dark theme is totally in right now. And we like to ensure our clients stay in fashion.

But don’t just take our word for it: check-out Ludlow’s website and see what you think! 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire, and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Call us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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Web Design Trends We Adore


14th February 2020

Design is a major factor of any website; it can be a “make or break” in terms of attracting leads and securing big clients. 

The look and feel of your website can evoke a whole range of emotions, and achieve a multitude of effects. A simple and sleek design speaks high-end, professional, and perhaps unaffordable. Whereas a loud and bright design may appeal to a younger market, ie. students. Get it right and it will work wonders. Get it wrong and you may be attracting the wrong – or repelling the right – target audience. We like to think of the relationship between your website and your business as a marriage – it is a serious commitment. So, do your research and think twice before saying “I do”.  

But how do you know which one is The One? 

Instead of chasing the latest web design trends –  just because they seem mysterious and exciting – it is better to opt for those with a good, clean track record. The web design trends that have proven to be trustworthy in the past are here to stay: they are reliable and effective. And, like any relationship built on trust, they are bound to be fruitful and long-lasting. 

Another factor to take into consideration is ensuring that you opt for a full-package website design: a perfect partner is ideally physically attractive and compatible. Likewise, when it comes to websites, you can’t have beautiful visuals (UI Design) without great user experience (UX Design). The two come hand in hand and you need to ensure your website ticks both the boxes.

At Image+, we’re the matchmakers that seek out this level of compatibility between you and your ideal web design. We always aim to ensure there’s attraction, and good chemistry: we’ve been playing the website design field a while, so we are here to give you some advice.

Great web design, like a great relationship, has strong foundations.

 

Responsive design is key to great user experience (UX) – but what is it?

We’ve said it before and we’ll say it again – responsive design is essential to successful web design these days. With more or less 50% of all website traffic sessions being carried out on mobile devices – a number which is growing exponentially – your website needs to be adaptable: it has to provide as good experience – if not better- on mobile phones as on desktops. This means taking into consideration all types of devices and essentially creating multiple versions of your website. 

Still not clear on what this looks like? Just take a look at our example below.

An iPad, iPhone and a Desktop with corresponding versions of stadium website on top of a dark navy background.

Mobile-first design

The main issue that arises from creating epic designs is trying to squeeze them into mobile size settings. Sometimes phones can’t handle the amount of code and thus it takes them a while to load- creating a “code bloat”. This causes huge delays. Research shows that 53% of users abandon a site if it takes longer than 3 seconds to load, yet the average website takes a staggering 22 seconds to do that. It just doesn’t cut it. 

So, you need to find a way to make the two work. You want your website to have a great design but you don’t want to slow down the user’s experience as it will only drive them away. It’s about coming to a compromise without sacrificing too much creativity. It’s a balancing act of its own kind.  

 

Avoid confusion with simple navigation – clarity is key

For a relationship to be compatible communication is key; two people have to be able to a) understand where the other person is coming from and b) know how to respond. In that same manner, simple navigation allows the user to understand how a site works and encourages them to respond appropriately. Simple and sleek navigation creates an experience for the user, guiding them through all that it has to offer. 

Once you have the right UX foundations ticked-off you then need to ensure your design looks great too. You can’t be with someone just because you trust them and you get on – physical attraction is also key. 

So, User Interface driven Design is just as important.

 

Use white space for definition

Using White Space is like applying makeup – it acts as a highlighter emphasising the most attractive features. In the same way, using plenty of white space in your design pulls the focus towards the important elements on your page. It lets your product speak for itself, so is suited for brands that pride themselves in quality. 

But keeping things simple doesn’t mean that your design has to be boring. Using accents, stunning typography and pairing graphic design with imagery will give the design a fresh feel and some quirk.

That is the effect we aimed for in our project for Elaghmore (see below)- an investment company. By simply applying an angled overlay to the featured image on each web page we emphasised the company’s modern approach to banking. 

A graphic of a plant photo with a diagonal square overlay on a white background.

 

Use bright colours for emphasis 

Using white colour by itself can work for businesses that want to take a serious and reliable stance. But if you’re wanting to get your target audience excited about your brand, opting for a slightly more lively accent will work wonders. Such is the website we created for Gas Data a company deeply concerned with sustainable energy approaches. The white colour not only emphasises their great graphics but it also implies their ethos of sourcing pure energy. And this is further emphasised by the bright green accent colour which runs throughout their design. It’s clear and it’s modern. What better way of getting the right message across to users.

 

A photograph of a laptop floating on top of a white and green background with gas data website loaded up on the screen.

Use dark mode to create a classic look and feel

Dark mode websites don’t just look super modern, they are also very practical. They reduce battery strain and make visuals pop. Pair this with great use of shadows for a lite 3D effect (another one of our favourite web design trends) and you’ve got yourself a winner. Big brands like Nike or Apple consistently use this approach and no wonder why. It’s sleek, effective and often code-light. We swear by it too. See how we’ve implemented it in a website for one of our clients Signal Centre.

A laptop sat on a desk with a mobile phone and plant beside it.

Creating a successful web design takes work. Simply following the latest web design trends is often futile. Thus, it is vital to follow expert guidance throughout the process. We’ve given you the basic criteria but professional website design is much more than ticking the right boxes. Experience and expertise are vital when it comes to creating a website design that not only works for you but is also profitable and long-lasting. 

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

blog

5 Essential UI Design Tips


8th January 2020

Great User Interface (UI) design is the difference between a successful site and a less successful one. Your photos can be crisp, your copy relevant; the colours can be vibrant and the design attractive. But if the site is hard to use, your visitors won’t be happy.

In other words, the design is about a lot more than just looks. Good design is about fusing form with purpose – about making things that are above all usable. A well-designed product is an easy-to-use product; aesthetics plays their part, but practicality is key.

The good news is that there are plenty of tricks up a good designer’s sleeve that will make your site not just look good … but function beautifully. Here are our five golden rules, to help inform your own UI thinking.

 

  1. Get To Know Your Users

To be able to design a good UI for your users, you need to know who your users are. It’s a good idea to analyse the data that your analytics apps collect. By doing so, you can understand your user’s goals: which pages do they head for most often, which functionality do they make the most use of? By understanding what they want to do – and how they like to do it – you’ll be able to make informed decisions when designing interfaces that suit your audience.

 

  1. Define Interface Usage

 With the growth in touch-based devices being used for browsing, it’s important to think about how you want people to use your website. People tend to use websites in two ways: directly and indirectly. Direct interactions might include tapping a button, swiping the screen, or dragging and dropping. Indirect interactions include clicking with a mouse, using keyboard shortcuts, and typing into fields. How can you be responsive to your users’ chosen means of interaction? Answering this question is critical to building a usable website.

 

  1. Set Expectations

You can calibrate your users’ responses to your website from the off: for example, let them know what will happen once they click that button before they do it. You can do this through design elements or copy. Highlight the button that corresponds to the desired action; associate a widely understood symbol with a given action – a trash can for a delete button, a plus sign to add something, or a magnifying glass for search. Write great, engaging copy that immediately cues a user and leads them to the path they want to find. Pick a colour with a relevant meaning – green for a “go” button, red for “stop”. In other words, guide your users – don’t leave them adrift.

 

  1. Anticipate Mistakes

No site is perfect, but nor is any user: mistakes will happen. Perhaps a user will visit the wrong page, click the wrong button or enter the wrong information. The key is to minimise its impact. There are two main ways to help lessen the impact of human error: prevent mistakes before they happen, or provide ways to fix them after they happen. Follow our tips above and you’ll achieve the former; by offering wayfinding and navigation tools such as breadcrumbs or back buttons, meanwhile, you’ll help your users retrace the steps – rather than start from square one – when they go wrong.

 

  1. Provide Feedback

Good UI design is a two-way process: when users interact with your site, they expect something to happen, for an action to be triggered. It’s important to give feedback to your users as they interact with your site, such as clicking on a button. All too often, digital interfaces fail to give much back, leaving us wondering whether we should reload the page – or just give up altogether. Use animation and pop-up boxes to reassure a user that all is as it should be. Hold their hand.

 

In other words, make UI central to your design process by putting the user experience first: what do they want, how can they get there easily … and how can you reassure them that they’re hitting the right buttons? That’s UI design in a nutshell – and these are our five essential UI design tips.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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Image+ launches The Wave


6th December 2019

Adding to our ongoing success was the recent launch of a brand-new and sleek web design for The Wave. 

Over the past few months we have been working with CV Life to launch a captivating new website for The Wave. This was not the first project that we worked on with CV Life. We have previously created a website for their Mana Spa– a spa in the heart of The Wave– and we have just launched CV Life’s main webpage. Hence, we are over the moon with this flourishing partnership that we have developed. 

Aman Surey, CV Life’s own Marketing and Communications Manager (pictured above, in the middle),  said that The Wave’s new website is “attractive and intuitive”. According to Aman, the new design has been instrumental to The Wave’s launch success, with most of their sessions becoming “sold out” within the first week. 

The key to this particular website’s success lies in its simple but effective design structure. Our mobile optimised version allows the user easy access from all types of devices. Moreover, its “streamlined booking system” allows the user to book a session without having to register first. As a result, it is “much more likely for visitors to The Wave to book again”.

The impact of our impressive design has been recognised by various organisational bodies, including Coventry & Warwickshire Chamber of Commerce. They published a wonderful coverage from The Wave’s website launch. You can it read here.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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How To Enhance Your Web Design With UX Writing


20th November 2019

That hero image looks beautiful; all that video content is really exciting. And your design? Just fizzing with visual flare. That means you have everything in place, right?

Wrong. Because, despite it all, when it comes to content text still reigns supreme.

That might make us sound a bit old-fashioned, a tad old-hat. But the truth is that the humble sentence remains an information super-nova: nothing has the same power to communicate your message.

Web design is full of great new ways to deliver content, and rightly so. Online, your customers will be demanding – they want to be surprised, entertained, excited. Video and podcasts and beautiful illustrations will do that.

But your users also want to be informed. And they will still return to text to achieve that.

The key, then, is not to over-emphasise the copy on your website – but also not to over-look it. Where you can, get a professional to write it. Make it snappy and compelling. And always leave a space for it on your site.

Like every other element of web design, though, keeping in mind a few rules of thumb about text will ensure you derive the maximum benefit from your investment.

Don’t just write the first thing that comes into your head – consider it as carefully as you do the visual aspects of your site. You’ll spend hours on colourways; spend some time on the copy, too. In fact, that brings us to rule number one …

 

Rule Number One: Keep Colour Simple

When it comes to typography, it’s best to keep colours simple. While it’s good to incorporate brand colour into the page, keep your text backgrounds simple and plain.

 

Rule Number Two: Keep Content Symmetrical

Copy can be as long as necessary, within reason. But, where you present the user with side-by-side content blocks, keep the content the same length and align them correctly. It’s also important to keep content balanced with illustrations, headers, and CTAs.

 

Rule Number Three: Use Shorter Paragraphs

Keep paragraphs to around five lines as a rough guideline. And don’t place too many paragraphs one after another. Breaking up text up can help users to maintain focus on your website.

 

Rule Number Four: Be Consistent

Just as you might top and tail video content with your logo, make sure your copy has a single voice: it should read as if your brand wrote it. Users will respond to words that weave a world.

 

There you have it: keep your content concise, consistent and compelling … and your user will not just read it all, but find it useful and convincing. In other words: copy converts customers. (See what we did there?)

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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Decision Fatigue and How It Affects Conversions


6th November 2019

We all have our limits. When it comes to making choices, we can reach them surprisingly quickly.

Each of us makes countless decisions every day, often subconsciously. Online, the choices facing us are innumerable: which sites to visit, which buttons to click, which pages to read, which forms to submit. Every single site we browse demands we make decisions – and often many of them.

This can result very quickly in what designers call ‘decision fatigue’. Simply put, this is the feeling in a user that they are having to make too many choices to justify the benefit they are deriving from engaging with a site. Once decision fatigue sets in, they are likely simply to move on.

In other words, decision fatigue affects conversion rates. It increases your ‘bounce rate’ – the number of people leaving your site too quickly – and it results in users disengaging from your onboarding process before it’s complete. This means that you don’t get their contact details, or don’t make a sale.

The good news is that there are choices you can make to reduce the likelihood that your site will cause decision fatigue in its users. There are a set of pretty easy design techniques available that make sites much easier to use – and ensures that far few active decisions are required on the part of those who visit it.

 

  1. Declutter The Navigation Menu. Decision fatigue occurs when your consumer is put in the position of choosing from an abundance of options. Aim for your visitors to quickly explore your site, find exactly what they need, and convert. When it comes to a website, a cluttered navigation menu can harm your conversion rates. Make finding content on your site simple.

 

  1. Reduce Your Promotions. Offers and promotions are excellent for enticing new customers and returning customers. However, too many can distract your converting customers. Including one or two promotions on a page is ideal so that you hold the customer’s attention. Any more and your users can begin to feel confused – even lost.

 

  1. Prioritise Content. One of the essential parts of a website is content marketing. If you offer up too much content at the same time, then customers won’t take the time to digest your information. Content should be prioritised, with the most recent or more important first or the most important information first. Use design to order your content, so that it is clear to users what they need to read.

 

  1. Include Filters and Sort Functionality. On websites with many pages or products, it’s important to offer a filter or sort feature, so that users can quickly search for what they need. Having to wade through a long list of items makes a site not just inconvenient but often unusable for users. You’ll achieve higher conversion rates if your customers can find what they want straight away.

 

In other words, reducing decision fatigue is about enhancing and streamlining content delivery. Make information and products easier and quicker to find – and the means of doing so as intuitive as possible. That will reduce the choices your users have to make – and increase the likelihood that the choices they do make will be positive for you.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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3 Benefits of Having a Responsive Website


2nd October 2019

The days when mobile was a niche means of browsing the world wide web are over. More than half – around fifty-one per cent – of all global internet users now access their online resources using only their smartphone.

That makes huge demands on websites … and on designers. When mobile is the dominant means of accessing the internet, webpages need to display beautifully on even the smallest screens.

And yet, other devices – from tablets to laptops, desktops to large plasma screens – remain significant channels for internet activity. The marketplace is fragmented and is likely to remain that way. The days of the one-size-fits-all website have been gone for some time.

The answer to this new age of variety is responsive design. Put simply, this is an approach to web development which ensures that a site can query a user’s device – and display in a way that is appropriate to that platform’s screen size and orientation.

 

Responsive design enables any site to look beautiful on every device. And that brings with it significant benefits in this age of mobile internet access.

 

1. Responsive Design Improves User Experience 

These days, users are looking to have the same experience of a website, no matter what device they are on. Non-responsive websites distort the user experience because they don’t appear the same across the board.  So, users have to learn the site anew on each visit. Reduce this kind of friction – it’ll increase your conversion rates.

 

2. Responsive Design is Cost Effective and Requires Less Maintenance. 

Having a responsive web design which works on every device will not only save on costs but will also increase the reach of your business to different users. That’s because you won’t need to build a different site for each platform. Responsive design means one website – and that means one bill and one set of maintenance tasks.

 

3. Responsive Design Means Better SEO and Better Rankings.

A responsive website only generates one URL instead of two URLs for two different versions of the same website (or five for five!). This, in turn, facilitates better search engine optimisation – which results in better ranking on Google. Google also awards extra SEO points to websites that use responsive design – so you’ll have a head start regardless.

 

There’s no excuse not to use responsive design in today’s web marketplace – in fact, it should be non-negotiable. The reasons to use responsive web design are legion in today’s multi-platform world. In fact, the case for responsive design is more or less unanswerable, as these key three benefits for having a responsive website show!

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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How Graphic Design Can Enhance Your Website


17th September 2019

Everyone loves a beautiful website. Graphic design is that aspect of web development that focuses on the visual: attractive interfaces, engaging imagery, impactful colours.

Of course, great graphic design can ensure that the people who visit your site stick around. The prettier it is, the more appealing to use, the more likely they are to explore and engage with your content – and your products. But how do you make it so?

Pick a colour theme

Choosing a set of hues that will recur across your site is an integral part of a website’s branding. Every colour palette speaks a different language and sparks a different emotion – and that means that your choice of shades should align with your intended messaging.

Moreover, colours are the first thing users notice on your banners and ads – before they even reach your site, they’ll experience your colourways. Choose them right, and you’ll improve your traffic metrics.

Experiment with animation

Likewise, animation is a gamechanger. In an ideal world, your website should include animation on every page. Moving graphical elements speak to a visitor as nothing else can. Static banners are good, but animated banners take your calls to action to the next level. Standard buttons are fine, but if they move they’ll attract attention. Animation brings your website elements – and therefore your website’s users – to life.

Responsive design

Finally, your graphic design must be responsive. It must be aimed at flexing around whatever devices are used to view your site. Five billion digital users will be browsing your website through a mobile device. Your website must, therefore, be prepared to cater to different device sizes – or else it’s not going to look good to a huge part of your audience.

Not only that, but Google will also prefer to rank your site over others if it has a responsive design. That means that it will drive extra traffic to your site if you tick this particular graphic design box. It might not be intuitive, perhaps, but it is very much the case – and this only compounds the importance of graphic design to any web development project.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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Top Four Wireframe Tools That Web Designers Should Be Using


21st August 2019

When it comes to web design, wireframes are an essential building block of a quality end product. Why? Because they are how designers begin to map out how your site will look – its layout, navigation, content areas and menus.

Think of the wireframe like your site’s skeleton – the bones over which the skin of typefaces and animations will be stretched. Producing a solid structure at the wireframe stage will ensure that everything else flows as it should – making your project more streamlined and efficient.

What is a Wireframe?

A wireframe is pretty basic at first. It will use simple shapes to “block out” various elements of your site’s pages, making clear locations, orientations and dimensions of each aspect. You and your designer will be able to agree on this layout before all the really important work of fleshing it out.

In other words, wireframing is an essential part of any design process – not a nice-to-have bonus. That means that every designer needs tools at their fingertips that make the most of wire framing. A software that enables robust laying-out of a site at this critical formative stage.

Good news: we have a shortlist of the four best ones.

 

  1. UXPin

UXPin offers incredible speed while putting together wireframes by dragging and dropping your customizations. The software also presents updated libraries for Foundation, Bootstrap, Android, and iOS. Your wireframes will be promptly transformed into high-quality mock-ups. This software is a one-stop shop for easy, but fully-functioned, wireframing.

 

  1. Moqups

Moqups software is developed to simplify the team process of developing wireframes. It allows a number of designers to collaborate on a single project, preparing site maps, storyboards, and flowcharts. If your wireframing stage has more than one person working on it – and more than a few moving parts – Moqup can be a great way to keep track.

 

  1. Axure

Axure enables you to include specific functionality with the layout of your website, and presents an interactive design. This wireframe software offers various widgets and sitemaps, meaning you can take the bare-bones basics of a wireframe and add some extras. This is particularly useful if the site you’re working on has some spritz essentials; it helps understand and situate them within the structure from day one.

 

  1. Fluid UI

Fluid UI  is unusually ecumenical: it comprises sixteen built-in libraries for Android, Windows, iOS and other operating systems, and pages can be developed by dragging the elements from these libraries. This means that designers have access to a range of options across the major platforms, meaning that their future-proof wireframe – and thus the ensuing website – is cross-compatible from the very off.

 

Don’t neglect wireframes – they are too important to skip. And these are the top four wireframe tools that designers should be using.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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Three Web Design Tips You Should Know For Traffic Monetisation


7th August 2019

Businesses invest in great web design because they believe in its capacity to convert site traffic into custom and sales. They’re right to do so: ecommerce sales totalled more than £138bn in 2018.

The retail share of ecommerce is growing every year. That’s testament enough to the potential of the web to power your profitability. Good web design is the necessary tool in ensuring that the site you build unlocks this capacity.

When it comes to designing a website that converts visitors into customers, there are tools that require careful deployment. A good designer is worth their weight in gold precisely because they understand how to build sites that don’t just look good – but do their job.

For example, here are three top web design tips for traffic monetisation:

 

  1. Impress with Your Design. Make your website different – people will pause over unique sites. We’re bombarded daily with familiar designs – and, if you are using a website builder, your website may look like many others due to standardised themes. Conversions happen when users give you their attention. Make the effort to be different.

 

  1. Sell Stock Content. Your website is your shop window. If graphic design, typography, iconography, or photography is what you do best, why not develop some products and start displaying them on your site? Make it easier for users to view – and buy – your products instantly.

 

  1. Provide Online Resources. People visit – and reward – sites that offer them something useful. For example, if you possess invaluable web design expertise, and have a talent of teaching others, think about setting up online courses. Information is valuable – you can sell it, or use to attract people to your actual products.

 

Converting visitors to your website into customers is all about creating great content and a superb user experience. The more they enjoy visiting your site, the more likely they are to convert – it’s not rocket science.

 

It is, though, web design. And good design requires a great designer … so drop us a line today.

 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

 

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