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Biggest Website Design Trends Of 2021 (So Far)

11th June 2021

Now we’re at the mid-point of the year, it’s a good moment to sit back and reflect on where web design trends have taken us so far. We posted back in November 2020 (which seems a lifetime ago already!) about the directions we thought web design might take – but have we been proven right so far?

Back then, we thought improved UX, dark modes, virtual assistants and animated 3D elements would be the big noises in 2021 web design. We were right, on balance – but there have also been a few additional trends that we didn’t see coming.

In part, this is because 2021 web design has been developing at an unusual pace. Web development is always a fast-moving discipline, but – perhaps because due to the pandemic we have all been spending so much time online – this year, designers have been moving faster than ever to enhance and improve online experiences.

So, for example, we were spot on (if we say so ourselves) to identify animation and 3D elementsas oncoming trends for 2021: realism in web design has been a big thing so far this year, and everything from splashes of colour to representations of physical products has been given a decidedly three-dimensional sheen this year. This adds real depth to any website, and visual interest to boot. Both help sites retain users’ attention and get them interacting.

But what of the trends we didn’t see coming? Of these, horizontal scrolling has been the biggest surprise: perhaps influenced by the proliferation of landscape-formatted tablets, developers have been making the most of flipping pages side-to-side rather than from top to bottom. Not only does this mimic the familiarity of a book; it creates beautiful wide spaces on pages that can be filled with really attractive content.

The only note of caution here – given that the trend, and 2021, is still only half-developed – is that switching something as fundamental as the scrolling method can lead to confusion in users. Will they adapt to horizontal scrolling readily enough? Only time will tell, so it’s probably a good idea to restrict for now any implementation of this trend to sites that are used by more tech-savvy users.

Similarly interesting is the development of parallax effects in web design this year. This involves the building-in of layers to a website which – when a user scrolls – display themselves sequentially. The page, in a sense, does not move on scrolling: rather, the users cycle through the layers. This can give a site a lot of visual flairs: words might appear one after another in a banner motto, for example, or a picture may slowly coalesce like a jigsaw puzzle.

Alongside the use of horizontal scrolling, parallax effects are giving websites a serious facelift – which can help refresh the jaded pallets of web users getting bored with the same old sites. But, like any new trend, parallax can be over-used: it is always better as a subtle additional flavour to a website, rather than the whole dish. Too many layers can get frustrating, after all – sometimes users just want to scroll to their content, not the next effect!

Finally, and this trend in fact links to one of our predictions in 2020, web design has gotten comfortable, with colours that are easy on the eye and fonts that are decidedly retro. Back in November last year, we said dark mode was here to stay – because users who are on screens a lot need a break for their eyes. Similarly, softer colours and familiar typefaces make life a lot easier for users: no only do they help the eyes, but they make everything just feel a little more welcoming and comfy, like a pair of faded old shoes.

So: comfort, space and scrolling are the three big trends so far this year. Given how much more we are all using the web, perhaps that’s no surprise. We saw this coming, but perhaps not quite in some of the shapes, they eventually took. Developers are shifting their methods faster than ever, so these are very much only the biggest website design trends of 2021 so far!

Contact Image Plus for Web Design & Development

If you’d like a website that keeps up with the latest trends and technologies then speak to our friendly experts. Our web designers and web developers are based in Coventry, Warwickshire and Manchester and are always ready to help. Please feel free to contact and speak to our team.

Call us on 02476834780, or send us an email at info@image-plus.co.uk.


Is There Such A Thing As An Environmentally Sustainable Website Design?

28th May 2021

Sustainability isn’t a buzzword. As the global economy emerges from the COVID-19 pandemic, sustainability looks set to be a key plan of recovery. Many advanced economies are looking to the potential of green industries to offer growth.

This effort will touch every sector, not just the obvious ones of renewable energy and so on. Web design is no different, although at first blush it may seem difficult to imagine what ‘sustainable web design’ might look like.

In fact, though, a lot of thought within the industry has already been put towards sustainability in website design – and how to achieve it. There’s even a website-cum-manifesto for it. It has six core principles which it says are characteristics all sustainable web design should be: clean, efficient, open, honest, regenerative, and resilient.

What does this mean? Essentially, websites burn power. Accessing data requires electricity; hosting data requires electricity. 3.8% of all global carbon emissions can be traced back to these actions. Sustainable web design is thus about reducing the demands made on infrastructure by websites.

Just because websites are paperless, and designers can work remotely, it doesn’t mean that the web is not drawing on infrastructure. Not only that but the more it draws on that infrastructure, the less stable it looks for the future. Sustainable web design creates websites which in turn create the potential for us still to be able to access websites a century from now.

CO2stats.com estimates even a basic web page creates about 20 milligrams of carbon dioxide for every second it is viewed on a desktop computer. Sustainable web design aims to reduce those emissions. In an age when more and more of the economy takes place virtually, we are only going to be using the web more; that means building it sustainably now is critical.

So what do we do? Steve Souders has estimated that around 85% of potential efficiency gains in web design will come from reworking the user interface of a site. That means changing how we code websites in order to make them more environmentally friendly.

Some of this is already in place. Many designers – ours included – already follow a mobile-first policy, and mobile devices consume less power than desktop ones. Using leaner coding techniques – like HTML5 and CSS – will also place less burden on servers. Better user experience design ensures tasks are completed more quickly. Better Search Engine Optimisation means Google will use less energy to list your site.

Many of these are “easy” wins – but they need to adopted strategically and systematically by every designer and across the piste if they are to have a big enough impact to ensure that an increasingly huge web does not consume unsustainable amounts of energy.

Perhaps next to Netflix’s bandwidth usage or the energy consumption of Bitcoin, a few kilobytes here or there seem immaterial. But we all recycle our plastic bottles these days, even if we use only three or four a week. When it comes to sustainability, every little helps. And sustainable web design is no different. 

Contact Image Plus for Web Design & Development

If you need help developing your website, then speak to our friendly experts. Our web designers and web developers are based across the country – including our newly set-up web design services in Manchester – and are always ready to help. Please feel free to contact and speak to our team.

Send us an email at info@image-plus.co.uk or send us an enquiry.


Web design trends for 2021

16th November 2020

You don’t need us to tell you that 2020 has been a difficult year. But for web design, it has in some ways been a strong year, too: as stay-in-place orders, lockdowns and other social distancing measured have been put in place to varying degrees worldwide, many of us have been spending more time online. And web design has filled the gap.

In the thick of this unprecedented twelve months, it might seem presumptuous already to be looking forward to 2021, and what that year might hold for web design. But the truth is – as we’ve said many times on this blog – that the best web designers always have an eye on the horizon.

Trends are all well and good, but you want to be ahead of them a little more than you want merely to be following them. Preparing for the next phase of web design is how businesses keep their sites fresh, but also how they prevent running to keep up. Designers should always be planning for the next update.

With that in mind, here are our top four web design trends for 2021 – from 3d web design to UX best practices for eCommerce. These are the four things we think you should have an eye on right now, and be getting ready for 2021 – which we all hope is just as good for web, but a lot better for everyone else, too.

  1. Improved UX.

    The year 2020 was the year eCommerce became for many their primary means of buying products and services. Long nipping at the heels of traditional retail, due to the pandemic eCommerce has this year dominated. Regardless of what happens in the future, many consumers may have changed their habits for good.

  2. This means that UX best practices for eCommerce websites are even more important than ever: the more we use eCommerce, the more we expect from it. Expect and demand sleeker eCommerce UX for starters: smoother loading, quicker onboarding, easier check-outs. Eliminate all friction in the general on-page experience.

    Here’s one way to achieve that: microcopy. A mixture of bold fonts and informal snippets of text can really help users through the maze of buying online. Consumers who buy a lot online get bored easily: bring a brand’s personality into the copy and signposting in your UX and they will stay more engaged. Make the journey clear and fun at the same time.

  3. Dark Mode Is Here To Stay.

    Many high-end websites now have a simple toggle which users can flick to change the ‘theme’ of the site: from the high-contrast black-on-white style we’re all very familiar with to a more subdued palette of slates and greys. Check out Instagram, Twitter and Apple – all three of these sites feature a dark mode, and they are increasingly popular with users.

    Why? They are easier on the eyes in low-light conditions – such as the dark nights when many of us are now sat at home in our lounges. It’s also easy on battery life – no bad thing for harried users. But the contrast with the dominant and opposite trend of decades now also gives dark modes a contemporary edge that feels exciting.

    Give your site a dark mode in 2021 – it works functionally and aesthetically.

  4. Virtual Assistants.

    Many eCommerce sites now incorporate live chat functions, utilising bots to provide users with an easy means of interfacing directly with a brand without requiring the commitment of human resource in the first instance. With the rise of voice interface, too, virtual assistants have become even more intuitive and user-friendly. 

    It’s true that virtual assistants can be intrusive – too many invitations to chat, or push notifications that appear too early in a user’s visit to your site, can be off-putting. It’s also the case that voice user interface isn’t there yet in terms of full deployability on every site. But the principle of offering some form of responsive interaction element is going nowhere – and designers need to consider it.

  5. Animated and 3D Elements.

    3D web design and animation of all kinds add visual interest, layers of depth and engaging texture to a site – and all of those are trends for 2021 that users will soon be trained to expect. Designers who incorporate this sort of aesthetic in their sites will reap dividends for their clients.

    Flat graphics have been modish for some time, but the illusion of depth offered by 3D web design is now, here, with a vengeance – graphics which trick the eye into experiencing more than two dimensions in a site will seriously enhance the immersion a user feels. Animation, too, will keep them interested.

    The key with this trend is to keep things nimble: if your site loads slowly thanks t all your clever 3D web design and animated elements, few users will stick around long enough to experience them. Load times still matter – so make the right trade-offs.

Ultimately, after all, web design for all purposes is a matter of achieving the correct balance of elements. Don’t be a slavish follower of fashion – but do stay current. Don’t be led by – but keep your eye, then – on these web design trends for 2021.


How can professional web design aid with other marketing strategies?

19th October 2020

Anything that incorporates the word ‘design’ can be read by some as being about looks alone: visual flair, a certain style, and aesthetic. But design isn’t a pretty façade – it’s a solid base. It doesn’t make bad things beautiful; it makes good things possible.

Design is, of course, about looking good. But it’s also about beinggood: great design makes things usable as well as attractive. This is as true of web design as it is furniture design: building a great website is all about designing a solid, high-performance platform for the rest of your marketing activity.

A beautiful website is an asset in itself: users will enjoy accessing it, will engage with it more regularly and for longer periods of time, and become loyal customers. The best website design, however, builds into these inherent advantages further capacity that can unlock additional synergies.

To take one example of how this works in practice, consider Search Engine Optimisation. SEO is the suite of tools and techniques by which sites achieve better listings on Google, Yahoo! and the like. Success here is critical, of course, to increase a site’s audience and therefore its revenue.

A well-designed website will incorporate all the necessary elements to make a success of a strong SEO campaign: image alt tags and proper URL conventions, quick loading times and intuitive navigation tree. Even the code used can be reviewed by search engines and put towards a site’s page ranking.

In other words, professional web design makes good SEO performance possible. Any web marketing strategy worth it’s salt will incorporate SEO as a central plank, of course – and that makes design central to its success.

While SEO is underway – and success can take a while – pay per click campaigns can be a great stopgap. But design again comes into play here: fast loading speeds, mobile responsiveness, robust stability and clear content will all ensure that the people who click your ads arrive at a website that looks good to them and converts them quickly.

Funnelling users effectively is also a key aim of email marketing: links in the customised messages sent to subscribers will lead directly back to your website … and all the elements that are important for PPC campaigns stay true for email marketing, too. There are no short-cuts here!

In other words, good web design provides the robust, stable and engaging backdrop against which all of your other marketing to succeed. And that’s how professional web design can help with other marketing strategies?


Website Navigation Best Practices

27th July 2020

Few things are as important to an effective website as its navigation. That means menus and structure, buttons and breadcrumbs: essentially the architecture of how a user can quickly and easily find the content they’re looking for.

An easily navigable website situates users clearly, enables them to find their way smoothly, and provides clear guidance as to where – and how – to locate key information. Achieving all of that requires careful thought and close attention to user behaviours.

Keep an eye on your site’s bounce rate. This is a measurement of how soon after arriving at your website the average user leaves it. Most visits last for less than twenty seconds – and that means you’re not converting. Good navigation is one of the key ways sites can persuade users to stay long enough to make a difference.

Be as descriptive – and as simple – as possible.

Make your navigation menu plain and clear. If you try to be clever or creative with your page headings, your user is likely to get lost. Make life easy for them. If you have a Contact Us page, then just call it Contact Us!

Likewise, give your users a helping hand.

Guide them through your site. Include relevant links to further content on each page, use smart design to guide their eye-lines to the important buttons and pages. Keep menu choices concise – seven items or less – and use sidebars to add further information.

Consider SEO – but don’t let it lead you.

The search engines like all of this – short menus, not too many links, clear page headings. That’s great! But equally, menus are meant for humans – and they should be designed primarily with users, not search engines, in mind.

Make your buttons active.

You want to encourage your users to click. Part of this is about using design to draw attention to key actions. But it’s also about using active phrases: “Order Here”, for example, or – as above – good old “Contact Us”. Consider what your audience wants to find, and use appropriate phrasing to emphasise those areas.

Go Mobile-First.

Perhaps the majority of your users will log on to your site using mobile devices, such as a smartphone or tablet. That means your navigation needs to work on mobile. It should be smooth and readable on every screen – don’t lose users because your menu won’t expand, or can’t be seen, on mobile!

And finally, add a search function.

Search is a fall-back, of course – it’s most useful when all else has failed, and where a user needs to go isn’t clear. But having a Plan B is always a good idea, and search puts a user’s journey back into their hands when necessary.

Follow these rules of thumb and your users will understand how your site is structured – and where to find the content they need. That’s the key goal for any site’s menu – and that’s why these are the definitive website navigation best practices.

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire, and are always ready to help. Call us on 024 7683 4780 or send us an email at info@image-plus.co.uk to speak to one of our website design specialists.


Top 5 Tips for Taking Your Business’ Web Design to the Next Level

13th July 2020

Does your business have a professionally designed website? Well then, congratulations! You are one step ahead of a lot of your competitors and one step closer to success. The online market is now your oyster!

With the majority of consumers using the internet to find products and services first, businesses with a website have a higher chance of being discoverable and accessed by prospects.

Unfortunately, there are millions of businesses that are in the same boat as you. This makes it extremely competitive – more so for some industries than others. But what if we told you that there are a number of actions you could take to further improve your user experience, traffic and increase your website conversions? Well, there are. And we are here to share some of these steps with you today.

  1. Ensure that your website is discoverable
  2. What use is a website if it doesn’t capture any audience? If you want to ensure that your website acts as a tool for attracting prospect leads or conversions then you need to make your website discoverable. That is both for the user and for search engines, such as Google.

    You need to ensure that your website is technically sound so that search engines can discover you. There is an endless number of factors that can affect this so if discoverability seems to be an issue for your website it might be wise to seek SEO services from a professional.

  3. Post-type page template
  4. One good way of improving your chances of being discovered is by posting regular content related to your niche. This is recommended as Google favours websites that have quality and regularly updated content. To do this you will first need a dedicated post-type template so make sure this is included in your original web design, or seek further developer services.

  5. Increase user engagement
  6. In this day and age information is more accessible than ever before. Type in a search query and you will receive millions of results – if not billions. This readily available and ever-changing information has also decreased human attention span and patience. This means that unless your content is extremely engaging, not many users will bother to pay attention to it.

    Good news is that there are tactics which can help retain the interest of users. One of these is the use of images and videos to capture their interest. In fact, video content is the new future and can increase conversion rate by up to 80%. Ensure that you make use of these features on your website as they can make the difference between converting a lead, or not.

  7. Capture users with clear conversion points
  8. Including actionable conversion points throughout your website – such as newsletter sign-up forms or simply calls to action on landing pages –  can greatly increase your site’s effectiveness at capturing leads. Carefully considering the user experience tied to these can also make a huge difference. For example, the positioning of these – ie. above or below the fold – is important to consider based on what the information is. As is ensuring that they are not disruptive to the user – e.g. unoptimized pop-ups which appear before the user can even learn about a product.

  9. Consider e-commerce elements
  10. If your business model is based on the sale of “off-the-shelf” products or services – and does not require a consultation – then you may benefit from e-commerce solutions on your website. On WordPress sites, this can be easily achieved by asking your developer to instal a plugin such as Woocomerce or Shopify as these offer simple integrations. This will allow users to purchase your product directly from the website speeding up the process, minimising the customer journey and making it more attractive to consumers.

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire, and are always ready to help. Call us on 024 7683 4780 or send us an email at info@image-plus.co.uk to speak to one of our website design specialists.


Tailored Websites Made to Measure

3rd April 2020

We have just launched a newly tailored website for Ludlow Menswear, UK’s leading men’s occasion-wear retailer, based in Belfast. Ludlow stock a wide range of suits and formal garments from a number of reputable designer labels including Bugatti, Carl Gross, and Baumler, just to name a few. And they have done so for almost 30 years. 

But they’re not like any other fashion house. They pride themselves in providing bespoke experience to each of their customers: you can purchase a suit, get it fitted by the inhouse tailoring consultant, or you can simply rent one out. There’s plenty of options to suit your needs and ensure that you’re looking your best on your special day.  

And in that respect, Ludlow and we are not that different. We aim to provide all our clients with just the right solution for their brand. In fact, our custom-designed website is just the right fit for Ludlow and their image. The dark theme preserves their classic black-tie feel whilst the addition of contrasting interactive elements and navigation makes it modern and responsive.

Besides, the dark theme is totally in right now. And we like to ensure our clients stay in fashion.

But don’t just take our word for it: check-out Ludlow’s website and see what you think! 

Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire, and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Call us on 024 7683 4780 or send us an email at info@image-plus.co.uk.


Web Design Trends We Adore

14th February 2020

Design is a major factor of any website; it can be a “make or break” in terms of attracting leads and securing big clients. 

The look and feel of your website can evoke a whole range of emotions, and achieve a multitude of effects. A simple and sleek design speaks high-end, professional, and perhaps unaffordable. Whereas a loud and bright design may appeal to a younger market, ie. students. Get it right and it will work wonders. Get it wrong and you may be attracting the wrong – or repelling the right – target audience. We like to think of the relationship between your website and your business as a marriage – it is a serious commitment. So, do your research and think twice before saying “I do”.  

But how do you know which one is The One? 

Instead of chasing the latest web design trends –  just because they seem mysterious and exciting – it is better to opt for those with a good, clean track record. The web design trends that have proven to be trustworthy in the past are here to stay: they are reliable and effective. And, like any relationship built on trust, they are bound to be fruitful and long-lasting. 

Another factor to take into consideration is ensuring that you opt for a full-package website design: a perfect partner is ideally physically attractive and compatible. Likewise, when it comes to websites, you can’t have beautiful visuals (UI Design) without great user experience (UX Design). The two come hand in hand and you need to ensure your website ticks both the boxes.

At Image+, we’re the matchmakers that seek out this level of compatibility between you and your ideal web design. We always aim to ensure there’s attraction, and good chemistry: we’ve been playing the website design field a while, so we are here to give you some advice.

Great web design, like a great relationship, has strong foundations.


Responsive design is key to great user experience (UX) – but what is it?

We’ve said it before and we’ll say it again – responsive design is essential to successful web design these days. With more or less 50% of all website traffic sessions being carried out on mobile devices – a number which is growing exponentially – your website needs to be adaptable: it has to provide as good experience – if not better- on mobile phones as on desktops. This means taking into consideration all types of devices and essentially creating multiple versions of your website. 

Still not clear on what this looks like? Just take a look at our example below.

An iPad, iPhone and a Desktop with corresponding versions of stadium website on top of a dark navy background.

Mobile-first design

The main issue that arises from creating epic designs is trying to squeeze them into mobile size settings. Sometimes phones can’t handle the amount of code and thus it takes them a while to load- creating a “code bloat”. This causes huge delays. Research shows that 53% of users abandon a site if it takes longer than 3 seconds to load, yet the average website takes a staggering 22 seconds to do that. It just doesn’t cut it. 

So, you need to find a way to make the two work. You want your website to have a great design but you don’t want to slow down the user’s experience as it will only drive them away. It’s about coming to a compromise without sacrificing too much creativity. It’s a balancing act of its own kind.  


Avoid confusion with simple navigation – clarity is key

For a relationship to be compatible communication is key; two people have to be able to a) understand where the other person is coming from and b) know how to respond. In that same manner, simple navigation allows the user to understand how a site works and encourages them to respond appropriately. Simple and sleek navigation creates an experience for the user, guiding them through all that it has to offer. 

Once you have the right UX foundations ticked-off you then need to ensure your design looks great too. You can’t be with someone just because you trust them and you get on – physical attraction is also key. 

So, User Interface driven Design is just as important.


Use white space for definition

Using White Space is like applying makeup – it acts as a highlighter emphasising the most attractive features. In the same way, using plenty of white space in your design pulls the focus towards the important elements on your page. It lets your product speak for itself, so is suited for brands that pride themselves in quality. 

But keeping things simple doesn’t mean that your design has to be boring. Using accents, stunning typography and pairing graphic design with imagery will give the design a fresh feel and some quirk.

That is the effect we aimed for in our project for Elaghmore (see below)- an investment company. By simply applying an angled overlay to the featured image on each web page we emphasised the company’s modern approach to banking. 

A graphic of a plant photo with a diagonal square overlay on a white background.


Use bright colours for emphasis 

Using white colour by itself can work for businesses that want to take a serious and reliable stance. But if you’re wanting to get your target audience excited about your brand, opting for a slightly more lively accent will work wonders. Such is the website we created for Gas Data a company deeply concerned with sustainable energy approaches. The white colour not only emphasises their great graphics but it also implies their ethos of sourcing pure energy. And this is further emphasised by the bright green accent colour which runs throughout their design. It’s clear and it’s modern. What better way of getting the right message across to users.


A photograph of a laptop floating on top of a white and green background with gas data website loaded up on the screen.

Use dark mode to create a classic look and feel

Dark mode websites don’t just look super modern, they are also very practical. They reduce battery strain and make visuals pop. Pair this with great use of shadows for a lite 3D effect (another one of our favourite web design trends) and you’ve got yourself a winner. Big brands like Nike or Apple consistently use this approach and no wonder why. It’s sleek, effective and often code-light. We swear by it too. See how we’ve implemented it in a website for one of our clients Signal Centre.

A laptop sat on a desk with a mobile phone and plant beside it.

Creating a successful web design takes work. Simply following the latest web design trends is often futile. Thus, it is vital to follow expert guidance throughout the process. We’ve given you the basic criteria but professional website design is much more than ticking the right boxes. Experience and expertise are vital when it comes to creating a website design that not only works for you but is also profitable and long-lasting. 


Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.


5 Essential UI Design Tips

8th January 2020

Great User Interface (UI) design is the difference between a successful site and a less successful one. Your photos can be crisp, your copy relevant; the colours can be vibrant and the design attractive. But if the site is hard to use, your visitors won’t be happy.

In other words, the design is about a lot more than just looks. Good design is about fusing form with purpose – about making things that are above all usable. A well-designed product is an easy-to-use product; aesthetics plays their part, but practicality is key.

The good news is that there are plenty of tricks up a good designer’s sleeve that will make your site not just look good … but function beautifully. Here are our five golden rules, to help inform your own UI thinking.


  1. Get To Know Your Users

To be able to design a good UI for your users, you need to know who your users are. It’s a good idea to analyse the data that your analytics apps collect. By doing so, you can understand your user’s goals: which pages do they head for most often, which functionality do they make the most use of? By understanding what they want to do – and how they like to do it – you’ll be able to make informed decisions when designing interfaces that suit your audience.


  1. Define Interface Usage

 With the growth in touch-based devices being used for browsing, it’s important to think about how you want people to use your website. People tend to use websites in two ways: directly and indirectly. Direct interactions might include tapping a button, swiping the screen, or dragging and dropping. Indirect interactions include clicking with a mouse, using keyboard shortcuts, and typing into fields. How can you be responsive to your users’ chosen means of interaction? Answering this question is critical to building a usable website.


  1. Set Expectations

You can calibrate your users’ responses to your website from the off: for example, let them know what will happen once they click that button before they do it. You can do this through design elements or copy. Highlight the button that corresponds to the desired action; associate a widely understood symbol with a given action – a trash can for a delete button, a plus sign to add something, or a magnifying glass for search. Write great, engaging copy that immediately cues a user and leads them to the path they want to find. Pick a colour with a relevant meaning – green for a “go” button, red for “stop”. In other words, guide your users – don’t leave them adrift.


  1. Anticipate Mistakes

No site is perfect, but nor is any user: mistakes will happen. Perhaps a user will visit the wrong page, click the wrong button or enter the wrong information. The key is to minimise its impact. There are two main ways to help lessen the impact of human error: prevent mistakes before they happen, or provide ways to fix them after they happen. Follow our tips above and you’ll achieve the former; by offering wayfinding and navigation tools such as breadcrumbs or back buttons, meanwhile, you’ll help your users retrace the steps – rather than start from square one – when they go wrong.


  1. Provide Feedback

Good UI design is a two-way process: when users interact with your site, they expect something to happen, for an action to be triggered. It’s important to give feedback to your users as they interact with your site, such as clicking on a button. All too often, digital interfaces fail to give much back, leaving us wondering whether we should reload the page – or just give up altogether. Use animation and pop-up boxes to reassure a user that all is as it should be. Hold their hand.


In other words, make UI central to your design process by putting the user experience first: what do they want, how can they get there easily … and how can you reassure them that they’re hitting the right buttons? That’s UI design in a nutshell – and these are our five essential UI design tips.


Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.



Image+ launches The Wave

6th December 2019

Adding to our ongoing success was the recent launch of a brand-new and sleek web design for The Wave. 

Over the past few months we have been working with CV Life to launch a captivating new website for The Wave. This was not the first project that we worked on with CV Life. We have previously created a website for their Mana Spa– a spa in the heart of The Wave– and we have just launched CV Life’s main webpage. Hence, we are over the moon with this flourishing partnership that we have developed. 

Aman Surey, CV Life’s own Marketing and Communications Manager (pictured above, in the middle),  said that The Wave’s new website is “attractive and intuitive”. According to Aman, the new design has been instrumental to The Wave’s launch success, with most of their sessions becoming “sold out” within the first week. 

The key to this particular website’s success lies in its simple but effective design structure. Our mobile optimised version allows the user easy access from all types of devices. Moreover, its “streamlined booking system” allows the user to book a session without having to register first. As a result, it is “much more likely for visitors to The Wave to book again”.

The impact of our impressive design has been recognised by various organisational bodies, including Coventry & Warwickshire Chamber of Commerce. They published a wonderful coverage from The Wave’s website launch. You can it read here.


Contact Image Plus for Web Design & Development

If you need web design or development, then speak to our friendly experts. Our web developers are based in Coventry, Warwickshire and are always ready to help. Please feel free to contact us and speak to one of our website design specialists.

Contact us on 024 7683 4780 or send us an email at info@image-plus.co.uk.

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