Carwood is an established Coventry-based business, and has grown significantly through acquisition in recent years. Starting as an automotive parts supplier, Carwood has evolved into a diesel fuel injection specialist – as well as providing turbochargers and electronic and electrical parts for all types of vehicles, including cars, military, people carries, earth moving and lorries.
Image+ designed and developed the Carwood website. This was a very large undertaking due to the diverse nature of the services that Carwood offers. The design challenge here was not to lose a clear through-line or the key elements of usability in this avalanche of information. We optimised the site for search engines and, it has enjoyed a significant increase in the number of visitors since going live.
Good design makes sense of things. Click through Carwood to see how.