Tottie Milner is no ordinary fitness instructor: she is a body engineer. To her, bodies require the same care and maintenance as cars do – if not more. That is the hands-on approach she’s been opting for in her work as an instructor and coach since the 80s.
When designing her brand and website we wanted to reflect the rejuvenating nature of her work. The pink and orange tones on the logo emphasise this. As does the incorporated barbell element which also shows fitness being consistently incorporated into one’s lifestyle – so much so that it becomes part of one’s identity. Together the elements carry the message that hard work and consistency are the core drivers of success. Just like the success of our designs.