The rise of the portfolio website has gone hand in hand with the web’s increasing capacity for delivering high-resolution visual content quickly and efficiently. This is great news for businesses of many kinds – because it enables all sorts of organisation to show off their wares to great effect.
From freelance photographers and designers to larger manufacturers or production companies, the portfolio website comes into its own when you have a range of exciting products that you want to show off. Where the visual element of what you’re selling is key, portfolio websites help you make an impact.
They’re also fantastic for businesses with an ever-growing stable. Portfolio websites enable you to add items over time, building up an extensive archive – should you so wish – of photographs and descriptions which can operate as a catalogue for your business.
This flexibility of the portfolio website, alongside its directness and clarity of purpose, attracts many businesses to the design type. Portfolio sites offer a great deal to many, but their adoption also makes a few demands. Keep in mind these four things to consider when opting for a portfolio website.
The main purpose of a portfolio website is to showcase your work. Images draw attention faster than any words or graphics, so adding attractive visuals can help – make sure they are crisp and high-definition, too.
Standing out from the crowd is important. Add a personal touch to your website by utilising your own photography. Add a bio; be visually distinctive. You could even add a background video for the hero image on the home page – grab people’s attention.
Portfolio websites are there to help you sell your work. This means that people need a clear way to contact you. Your contact details should be prominent, easy to access, and it’s good to provide multiple points of contact. Focus on the sales funnel.
If you are struggling for ideas with your portfolio website – and even if you’re not! – consider sticking to being minimal. Let your visuals do the talking for you. Minimalism is often employed by designers because its clarity really works to emphasise content: people are familiar with how to interact with these sorts of websites, and often appreciate an absence of clutter.
So, there you go: make your portfolio striking, characterful and clear. Simple they may be, but these rules of thumb are the key things to consider for a portfolio website.
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