In the age of social marketing, email can feel unglamorous: all those Facebook campaigns or
YouTube ads might seem like a more exciting place to locate your marketing spend.
The truth, however, is that email remains a really important means of reaching your audience.
Return on investment for email marketing continues to be among the highest for any digital
One recent estimate of email marketing ROI is that for every dollar spent on email marketing, $42
are generated – and 82% of all welcome emails sent by businesses are indeed opened. Those
are excellent numbers, and shouldn’t be overlooked.
Given that email remains such an important channel for digital marketers, then, it makes sense to
pay close attention to the most effective methods for actualising its potential. What matters more
than anything in this regard is staying ahead of the curve: even if email remains a powerful tool,
the last thing a business wants is for its messages to seem stale.
What, then, are the big new things in email marketing? Where is the channel going next, both to
continue to engage users – and enhance the results marketers can derive from the channel? We
think there are four key areas that savvy email marketers should be considering moving forwards.
In short, keep your emails fresh. Email marketing is still king – and with these future-proof steps,
you can keep it that way.
If you’re looking to advertise with an email campaign, then please get in touch with us. We can discuss your requirements and develop a marketing strategy for you.
Call us on 024 7683 4780 or send us an email at firstname.lastname@example.org.
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