Content marketing offers huge potential for businesses of all sizes to engage and convert audiences in ways that benefit everyone. By providing useful, attractive information to an audience, a business can forge lasting relationships with them and draw a very virtuous circle between brand, client, product and leads.
But what is content marketing? Simply put, it is a marketing technique that emphasises publishing content online that is of particular relevance to a target demographic. For example, guitar shops might publish video reviews of new instruments, or car showrooms might publish lengthy blogs all about the latest luxury vehicles.
Critically, the content should be useful in and of itself: its primary goal shouldn’t be to sell a product but to create relationships. An audience will come to you for information or even entertainment – and the loyalty that regular contact creates will produce sales organically.
This method has significant benefits for a business that often go way beyond the ROI of a traditional advertising campaign. A pay-per-click Google ad might deliver £X of sales again £Y of expenditure, but a content marketing campaign can deliver engagement and brand recognition and regular custom in very powerful ways.
Consider, for example, the following benefits of a content marketing approach:
Consider these five pillars of content marketing – and then ask yourself: can you afford not to avail yourself of the benefits of content marketing?
If you’re looking to develop your digital marketing strategy then please get in touch with us. We can discuss your business requirements and develop the right strategy for you. Call us on 024 7683 4780 or send us an email at firstname.lastname@example.org.
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