Sometimes, the simplest design is the hardest to get right. Sometimes, there’s a lot of pressure there, too: Brown Cow Films Limited is owned by actor James Nesbitt. Our managing director, Alan, went to school with Jimmy – and they’ve been best mates for many years. (What can we say? We like to namedrop.)
Jimmy gave us one of our simplest design briefs ever: “I want a simple logo of a cow that’s brown.” That’s where the creativity came in. We put together from that briefest of briefs a striking, recognisable and memorable brand identity. The logo will be used by the sports stars sponsored by Brown Cow Films – so putting together a simple design that also made an impact was key.
Good design gets your brand moo-ving. (Sorry.)
What we did: