Matt Western won the seat for the Parliamentary constituency of Leamington and Warwick in the 2017 General Election. The new MP used to work at one of our automotive clients, Peugeot – and soon after his victory, he got in touch with us to ask if we’d be interested in building his website for him.
Our brief was clear: to help improve his digital communications. The design of every website is dictated by its purpose. A site’s messaging and methods must match its audience; but, just as crucially, a site should match the individual, company or brand it seeks to represent. Increasingly, “digital democracy” – forms of government which utilise the power of contemporary technology to open up and out our politics – will be the norm. Matt’s website helps position him for this future – and connect with his constituents in the present.
Good design brings you closer to your audience.