The CV Lifestyles brand is all about democratising high-end fitness. Their centres, each located in various areas of the city of Coventry, offer fantastic facilities with premium features; but each is also welcoming and encouraging, offering local people cost-effective ways of keeping healthy in stylish and state-of-the-art fashion.
That meant their website needed to walk a fine balance, too. The design needed to reflect the CV Lifestyle’s focus on new technology and its futuristic feel; but it was also important that the site felt approachable and straightforward, fun not fussy. We put together a custom design that accentuated colour and vibrancy, with a simple navigational tree that gets users to content quickly. Bespoke it may be, but even better the site is based on the WordPress platform – meaning it has a super-easy content management system so that CV Lifestyles can keep their customers as up-to-date as their equipment.